Generating leads is mostly what marketing is about. If you’re looking to generate leads with low cost tactics, you need to go where your prospects are. This means being found and putting yourself in the pathway of prospects in terms of how they educate, learn, ask, and shop about in your industry. Lead generation over the years, like most every other Read more about Top 3 Low Cost B2B Lead Generation Tactics[…]
Recently I attended a local business-to-business networking group with members from throughout the Greater Richmond Virginia area. During this event we had a guest speaker, Dr. Kenneth B. Kahn, Director of the VCU Da Vinci Center visit to talk about innovation. He clearly defined innovation as: the creation of new or improved products, ideas, processes, or services, which are developed and marketed. Read more about 5 Innovative Marketing Ideas Every B2B Can Use To Grow[…]
In order for B2B brands to be successful in today’s marketing environment, they need two things: a compelling product or service and a digital property they own. Many B2Bs are under the mistaken notion that if they just create a great product or service that is sufficient. It’s not. Now, don’t get me wrong, I’m Read more about Why Every Smart and Profitable B2B Brand Blogs[…]
If you’re selling a product or service to a business–to a non-owner you don’t talk about them until you find out about their “neads.” 1. N-Now. What do they have or are doing now? (Past experience dictates your present decisions) 2. E- Enjoy. What they enjoy? Can you create something better in their services? 3. Read more about The Primary B2B “NEADS” Hierarchy[…]
This month, I wrote about “how can you build more trust and develop better relationships?” In this post I state, “an organization with people on the ground, that’s alert and has an eye for attention to detail can build more trust and develop better relationships than one than hits and runs.” Well, when it comes to Read more about How to Succeed in B2B[…]