Put Your Business On Track For Success! Tip #16 – What Are You Really Selling?

“In our factory, we make lipstick. In our advertising we sell hope.” Charles Revson of the Revson Corporation The perspective you have towards the products and services you sell have a lot to do with putting your business on track for success. Answer this question: “What are you really selling?” Those in the printing business Read more about Put Your Business On Track For Success! Tip #16 – What Are You Really Selling?[…]

Put Your Business On Track For Success! Tip #15 – I Don’t Care About You

No. I REALLY don’t care about “you.” I care about me. What’s In It For Me? I don’t want to hear or read what you have to say about you. My only interest is what’s in it for me.  No questions asked. The easiest way to communicate with your prospect or customer, “What’s in it for them?” Read more about Put Your Business On Track For Success! Tip #15 – I Don’t Care About You[…]