How an Used Car Retailer Used Consumer Worldviews to Build a Fortune 500 Company

It’s no secret that consumers position used car dealerships and salespeople in their minds as crooks, slimy, sleazy, scum, lairs etc. ( I don’t need to go on.)  So, how does a used-car retailer overcome that stigma and become the United States largest used-car retailer and a Fortune 500 company? You start by building a new Read more about How an Used Car Retailer Used Consumer Worldviews to Build a Fortune 500 Company[…]