The Rise of The Empowered Customer (And What To Do About It)

Midsize and small businesses biggest challenges and opportunities reveal the rise of the empowered customer. Consumers are changing the way products are marketed, sold, manufactured and sourced. Today’s consumers have unlimited access to information— so they’re well-informed, social media-savvy, and share their views with the world. They are more demanding—expecting current and future communication channels, such as mobile Read more about The Rise of The Empowered Customer (And What To Do About It)[…]

4 Tips to Help Your Marketing Message Win You Business

With attention spans being reduced to 9-seconds—equivalent to the attention span of a goldfish and competition intense, a clear and powerful marketing message is essential to helping your company win business. According to Joseph Kimble in Writing for Dollars, Writing to Please: The Case for Plain Language in Business, Government, and Law (Carolina Academic Press, Read more about 4 Tips to Help Your Marketing Message Win You Business[…]

Communication Is The Economy

Your digital channel is a place where communication is the core ingredient but it is not enough. While content is king and marketing is queen, it isn’t enough either. You need more than this if you want to produce the best possible results. Let me explain. If you have been reading my blog then you’ve been informed about Read more about Communication Is The Economy[…]

Citizen Customer Service

In the last ten or fifteen years, more and more citizens have been motivated to help others, assert their authority, share opinions, and be generous with their knowledge, wisdom and ideas. Because of this, it’s quite possible that the era of a “full technical support staff” is over. No longer can these departments hold on Read more about Citizen Customer Service[…]

Two-Way Conversations Build Relationships (How Many Are You Having?)

Most businesses and brands are stuck in the monologue mindset when it comes to customers. This mindset represents the process of creating a product, then marketing it to them via direct mail, advertising, or promotional gimmicks. No conversation, no questions asked, and no dialogue. And with no dialogue and the internet having unlimited shelf space Read more about Two-Way Conversations Build Relationships (How Many Are You Having?)[…]

How to Retain Customers and Outsell the Competition (Every Time)

It’s no secret if you’ve been reading my blog that I strongly believe that social media is a two-way street. That it makes possible bilateral intimacy—engagement. That before with traditional media platforms there was only a one-way street. You “know” the talk show host, the performing musician, or the keynote speaker. But social media has taken Read more about How to Retain Customers and Outsell the Competition (Every Time)[…]

Platform Builders: The Highest Caliber Coordination and Communication App

Lua solves the problem of coordinating a team in the field.  It’s mostly used in big time movie film sets, trade shows, concerts and other events, and some notables are Spider Man 3, Titanic, and Iron Man.  Lua offers a suite of digital tools that helps teams communicate, collaborate, and build community on site.