Citizen Customer Service

In the last ten or fifteen years, more and more citizens have been motivated to help others, assert their authority, share opinions, and be generous with their knowledge, wisdom and ideas. Because of this, it’s quite possible that the era of a “full technical support staff” is over. No longer can these departments hold on Read more about Citizen Customer Service[…]

How Social Media Can Get You in Front of Hard-to-Reach Decision Makers

For years getting to decision makers meant spending an enormous amount of time getting past point people, gate keepers, and order placers. And for years that was the route taken. Today the playing field has changed because of technology. We’ re all more connected, we’re all more accessible, and we’re all more informed.  But make no mistake about it, getting in front of these Read more about How Social Media Can Get You in Front of Hard-to-Reach Decision Makers[…]

One Simple Reason Most Businesses Fail at Social Media

The one simple reason most businesses fail at social media is because they use it to talk all about them. Every tweet, status update, post and message is all about them. It’s about their product, their service, their website, and their free irresistible offer. Why is like that? Because we’ve all been told that content is Read more about One Simple Reason Most Businesses Fail at Social Media[…]

More Possible Than Ever 1:1 Marketing

With the advent of social media, online marketing changed. Suddenly, it’s now possible for personal or corporate brands, companies, and organizations to use these tools to have bilateral intimacy—engagement. The result is that you can be more connected to your fans, customers, and supporters than ever before. This change now requires that an organization transform into Read more about More Possible Than Ever 1:1 Marketing[…]

After the Revolution comes the Age

We all grew up learning about the industrial revolution and every revolution is then proceeded with an age behind it.  The industrial revolution created the industrial age. What was hard about the industrial age was making stuff. That the way to win was to produce something as fast as possible for as cheap as possible. Henry Ford didn’t get wealthy because Read more about After the Revolution comes the Age[…]

If Your Goal is Growth

If your goal is growth, marketing is all that matters—and marketing is everything you do or say that your ideal target customers and current customers see and hear from you. If marketing is about communicating to customers that you’ve solved their problem, then the first step to growth is to solve their problem. In this Read more about If Your Goal is Growth[…]

Vertical Intergration

If you have a laptop then you’re in the connected economy, and if you’re in the connected economy, you have access to the very same tools that every other big company has, you have access to the very same markets that every other big company has, and you have access to the same resources that big companies Read more about Vertical Intergration[…]