The Central Role of Content In The Customer Journey?

When you think of content, your first association might be with items such as a proposal, ad, brochure, rack card, marketing kit, email campaign, stationary, blog post or newsletter. Most of this content is entirely focused on being promotional and awareness pieces. But in reality, content can be used effectively throughout the customer journey. It’s not Read more about The Central Role of Content In The Customer Journey?[…]