The Rise of The Empowered Customer (And What To Do About It)

Midsize and small businesses biggest challenges and opportunities reveal the rise of the empowered customer. Consumers are changing the way products are marketed, sold, manufactured and sourced. Today’s consumers have unlimited access to information— so they’re well-informed, social media-savvy, and share their views with the world. They are more demanding—expecting current and future communication channels, such as mobile Read more about The Rise of The Empowered Customer (And What To Do About It)[…]