7 Content Marketing Assets Every Midsize Business Needs

Posted on August 14, 2013June 25, 2015 by Patrick McFadden

Are you developing corporate assets with your content marketing? This requires a different mindset, one that focuses on building owned media entities. In other words, would your midsize business be able to survive and thrive if it were banned on Google? I often talk about one of the biggest online marketing mistakes that I see more Read more about 7 Content Marketing Assets Every Midsize Business Needs[…]

The Most Dangerous Threat to Your Business

Posted on February 9, 2013June 25, 2015 by Patrick McFadden

Sometimes when I speak with business owners about assets, they seem to get it. But they don’t. Not really. They falsely believe that today their physical building, trucks, and licenses are assets. My response? NO! As commerce moves from marketplace to marketspace, your physical assets now become liabilities and are the most dangerous threat to your business. Read more about The Most Dangerous Threat to Your Business[…]