The Death of the Gate-Keeper

If I were to write about this eleven years ago I would have been looked at as idiosyncratic, but today I think it’s more visible than ever to see. When I say the death of the gatekeeper I’m not talking about some mystical character out of a book. I’m talking about the individuals or corporations that decide whether Read more about The Death of the Gate-Keeper[…]

One Simple Reason Most Businesses Fail at Social Media

The one simple reason most businesses fail at social media is because they use it to talk all about them. Every tweet, status update, post and message is all about them. It’s about their product, their service, their website, and their free irresistible offer. Why is like that? Because we’ve all been told that content is Read more about One Simple Reason Most Businesses Fail at Social Media[…]

More Possible Than Ever 1:1 Marketing

With the advent of social media, online marketing changed. Suddenly, it’s now possible for personal or corporate brands, companies, and organizations to use these tools to have bilateral intimacy—engagement. The result is that you can be more connected to your fans, customers, and supporters than ever before. This change now requires that an organization transform into Read more about More Possible Than Ever 1:1 Marketing[…]

The Most Important Component Needed to Make Money

If you have something to say or sell you need a platform. You need a place where you can be seen and heard. A place where you can break through the clutter and the noise and deliver your message or product right to the heart of your best prospect. Now, within that platform you must have “a Read more about The Most Important Component Needed to Make Money[…]

Anticipated, Personal and Relevant

I just received some spam email from a particular company that I will not name, but just because you got hold of my email and you think it’s important that I see your newsletter (by the way, that’s all about you) doesn’t mean it’s important to me. This brings me to my point: “Knowing by permission who Read more about Anticipated, Personal and Relevant[…]

The Top 10 Ways to Market Your Business Online

As a marketing expert, I receive a lot of email, calls, and I notice tons of questions on discussion boards from business owners who are trying to market their business online. So as a business  owner, what do you do? Here’s the top 10 ways to market your business online: Writing and Submitting Articles. For writing and submitting Read more about The Top 10 Ways to Market Your Business Online[…]

Content Marketing explained in layman’s terms

Content marketing means that your spectacular achievement will usually be preceded by unspectacular preparation. The sweat, the tears, and the blood (figuratively speaking) of spending years to build a profitable platform. Implementing content marketing  also suggests you’re prepared to get rich slow, which isn’t a bad thing because the speed at which you receive money will determine the speed at which you Read more about Content Marketing explained in layman’s terms[…]

Is this seat taken? The theater of the mind

How many people want your seat? How many people would love to have your platform? For the chance to make art, for the chance to influence people? We (the world) teaches you  to wait to get picked, but what you always asked for was a chance to be you, a chance to do your work, Read more about Is this seat taken? The theater of the mind[…]

The Beginners Guide to SEO Strategy

Using SEO  (search engine optimization) they’re two strategies to benefit your business or organization. One strategy is trustworthy and effective, and the other is a needle in a haystack  that usually bombs but is remarkable when it’s in action. Let’s start with the needle in the haystack strategy. When using SEO (search engine optimization) the most common strategy is to find Read more about The Beginners Guide to SEO Strategy[…]

The Talking vs. Doing Gap

Here’s the deal with the new marketing. In the old days the marketing team used to be in charge of talking. And traditional marketers used advertising for talking. Ads, flyers, billboards, brochures, and expos all were  used for talking. Now, the new marketing is more about doing because  people don’t have to listen. So the only option is to Read more about The Talking vs. Doing Gap[…]