Jab, Jab, Jab, Right Hook

It used to be when most businesses outline their marketing strategies, they plan for one punch—advertising to knock out the competition. Let me start by saying that marketing and advertising are not the same thing. They used to be, but they’re not the same thing anymore. Let’s face it. The reality is that people have Read more about Jab, Jab, Jab, Right Hook[…]