How to Determine What’s a Customer Worth?

This critical marketing statistic is always a “want to know” by marketing consultants, investors, and outside parties interested in your business. And you better know it! There’s a lot of things to know if you’re in business:  revenue, profit margin, inventory turns, return on invested capital. But determining what’s the value of each of your customers over his Read more about How to Determine What’s a Customer Worth?[…]