At the heart of every transaction

At the heart of every transaction is TRUST. Now there’s a really big gap between someone being aware of you (which is really hard) and someone trusting you, enough to invest in you or buy from you. In a recent post called “The sequence for successful selling – of anything” I note that the biggest Read more about At the heart of every transaction[…]

Megaphone Marketing

Here’s a question I got from a reader this week: We have a small retail shop, which opened in March this year. We were very busy, but now not much sales in-store, and not much on the new website.  The website is great, and we are doing a lot of email marketing, but without the sales. Any tips or help Read more about Megaphone Marketing[…]