3 Reasons Businesses Fail and How to Fix Two of Them

The U.S. Small Business Administration has seen lots of small businesses come and, unfortunately, go. According to the SBA, over 50% of small businesses fail in the first five years. Why? What goes wrong? After a thorough review and much field research it was found that the failing businesses all had three things in common: Read more about 3 Reasons Businesses Fail and How to Fix Two of Them[…]

5 Marketing Tips That Increase Profits and Generate Inquiries

We’ve all been there … You’ve carefully crafted a marketing program. You’ve polished each marketing tool. You’ve racked your brain for the very best marketing tactics. You present it to the board with a sigh of relief. That’s done. But when you look at your marketing key performance indicators, you notice that they aren’t as Read more about 5 Marketing Tips That Increase Profits and Generate Inquiries[…]

Top 7 Secrets of Marketing

In an age of information overload, it’s easy for your marketing to get lost in the noise. So, the most important things you need to know about marketing are in this post. In the few minutes it takes you to read this top seven secrets of marketing post, you’ll learn more basic truths about marketing Read more about Top 7 Secrets of Marketing[…]

10 Cool Holiday Marketing Ideas for Small Businesses

Small businesses and organizations can easily get trapped in the day-to-day operations of their businesses to spend any time brainstorming cool holiday marketing ideas. Some businesses worry that marketing is too expensive, others may find it too time consuming. Without keeping top-of-mind awareness with your prospects and customers, how will anyone remember you? Here are 10 Read more about 10 Cool Holiday Marketing Ideas for Small Businesses[…]

How to Build Credibility with Your Marketing

When prospects are making a decision about whether or not to buy, their “shields are up.” And with shields up, having the lowest price in the market won’t help you much if your prospect doesn’t trust you in the first place. Offering the biggest selection and the most convenience won’t help your cause if your prospect Read more about How to Build Credibility with Your Marketing[…]

5 Marketing Lessons Small Businesses Can Learn From The 2013 Political Campaigns

November 5 is fast approaching, and every citizen of the U.S. is eagerly waiting to choose the next leader of their city. Fall in an election year is a time for radio ads, TV ads, banners, stickers, signage, debates, mailings, unsolicited house visits and get-out-the-vote calls. Political campaigning is one of the oldest forms of Read more about 5 Marketing Lessons Small Businesses Can Learn From The 2013 Political Campaigns[…]

5 Rules for More Effective Marketing

Nothing mystifies small business owners, organizations and business leaders more than marketing. There are some very good reasons for that. First, it’s part art, part science and part business. And because it’s such a subjective and vague thing, there are few hard and fast rules. But here are five rules to guide you in your journey to Read more about 5 Rules for More Effective Marketing[…]

How Long Does it Take For a Prospect to Become a Customer?

This is one of the most frequently asked questions about marketing: “How long does it take for a prospect to become a customer?”  The answer: “Whatever you do, don’t hold your breath while waiting for your marketing to take affect. Instead, hold your horses because it’s not going to happen instantly.” Before you start throwing things Read more about How Long Does it Take For a Prospect to Become a Customer?[…]

The Top 5 Marketing Myths and The Truth Behind Them

This one will probably get me into trouble. I’ve worked as a marketing consultant for over four years and I’m not supposed to say this stuff. After all, it’s my job to increase customers and maximize profits. To wave my magic marketing wand and take your marketing to a whole new level. The truth is Read more about The Top 5 Marketing Myths and The Truth Behind Them[…]

10 Modern Marketing Elements for Modern Midsize Businesses

When you and your team sit down to think about marketing in terms of new products, new services, new income streams or re-branding, you can imagine them without constraints. Or you can choose to build into your new product, service, or re-branding campaign, modern marketing elements that will make it more likely your ideas will Read more about 10 Modern Marketing Elements for Modern Midsize Businesses[…]