The Old MacDonald formula for Marketing

Old MacDonald had it right! EIEIO. Remember that? Now in the song it was just a rhyming filler. But as a marketing tool, it looks like this: (E) Entertain (I) Inspire (E) Educate (I) Inform (O) Outrage I see so many people and companies speak or write without including any of these elements. They tell Read more about The Old MacDonald formula for Marketing[…]

If Your Goal is Growth

If your goal is growth, marketing is all that matters—and marketing is everything you do or say that your ideal target customers and current customers see and hear from you. If marketing is about communicating to customers that you’ve solved their problem, then the first step to growth is to solve their problem. In this Read more about If Your Goal is Growth[…]