How to Use Reviews, Testimonials and Unsolicited Feedback to Create Your Marketing Message Strategy

Online reviews, testimonials, unsolicited feedback or any 3rd party proof must be a important part of creating your marketing message strategy these days. The insight gain from any 3rd party proof provides you with a direction for creating a powerful marketing message strategy. What’s often overlooked by small business owners in the gathering process of Read more about How to Use Reviews, Testimonials and Unsolicited Feedback to Create Your Marketing Message Strategy[…]

4 Tips to Help Your Marketing Message Win You Business

With attention spans being reduced to 9-seconds—equivalent to the attention span of a goldfish and competition intense, a clear and powerful marketing message is essential to helping your company win business. According to Joseph Kimble in Writing for Dollars, Writing to Please: The Case for Plain Language in Business, Government, and Law (Carolina Academic Press, Read more about 4 Tips to Help Your Marketing Message Win You Business[…]