How to Compete For The One Thing That is Finite: Attention

If you’re in business I’m sure you’ve noticed the clutter, the noise, and the disruption. We have more  media, movies, TV channels, apps, radio stations, and podcasts. More news sites, blogs, and, of course, Facebook, Twitter, Pintrest and LinkedIn, not to mention even newer social media tools. What this means is that competition has never been Read more about How to Compete For The One Thing That is Finite: Attention[…]

The BIGGEST Online Marketing Mistake (And How to Avoid it)

One of the biggest online marketing mistakes that I see more than anything else is the deadly practice of digital sharecropping. Building your business on a digital platform you don’t own or control (like MySpace, Google+, LinkedIn, Facebook, or Twitter). Often I’m reminded of this story about a local bookstore that did everything right, and they Read more about The BIGGEST Online Marketing Mistake (And How to Avoid it)[…]

How Do You Get Customers to Talk About You?

Today it doesn’t matter whether you’re selling widgets, homes, services, or cars. You must be an authentic and transparent person. You must care about the customer. At the heart of every transaction is TRUST and there’s a really big gap between someone being aware of you (which is really hard) and someone trusting you, enough to buy Read more about How Do You Get Customers to Talk About You?[…]

The Top 10 Ways to Market Your Business Online

As a marketing expert, I receive a lot of email, calls, and I notice tons of questions on discussion boards from business owners who are trying to market their business online. So as a business  owner, what do you do? Here’s the top 10 ways to market your business online: Writing and Submitting Articles. For writing and submitting Read more about The Top 10 Ways to Market Your Business Online[…]