Nobody wants the remodeling, training, consulting, coaching, mentoring, or repair services you sell. What people want is for their problems to be solved. Solving problems must be the real focus of your marketing efforts. CEOs, owners, and people buy better versions of their business, home, life, and bank account, not things. They want what they Read more about Stop Marketing What You Provide And Start Marketing What You Solve[…]
Today it’s never been more important for you to understand the problems your prospects and customers face because none of them want what you sell. They want their problems solved. No matter what you sell — a product, a service, a media subscription, etc. — you’re solving a problem. In almost every business, the act of Read more about Why Solving Problems Beats Providing Solutions[…]
William Shakespeare said, “Know thyself – and to thine own self be true.” Today I’m telling you to know thy customer and to them be true. Knowing your customer means answering these 3 indispensable questions: What problem is your prospect waking up with? How do they want this problem solved? What is it worth to Read more about Put Your Business On Track For Success! – Tip #4 – Know Thy Customer[…]