Why Solving Problems Beats Providing Solutions

Today it’s never been more important for you to understand the problems your prospects and customers face because none of them want what you sell. They want their problems solved. No matter what you sell — a product, a service, a media subscription, etc. — you’re solving a problem. In almost every business, the act of Read more about Why Solving Problems Beats Providing Solutions[…]

Put Your Business On Track For Success! – Tip #4 – Know Thy Customer

William Shakespeare said, “Know thyself – and to thine own self be true.” Today I’m telling you to know thy customer and to them be true. Knowing your customer means answering these 3 indispensable questions: What problem is your prospect waking up with? How do they want this problem solved? What is it worth to Read more about Put Your Business On Track For Success! – Tip #4 – Know Thy Customer[…]

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