What’s the lifetime value of a sale

If you buy 3 pairs of Nike shoes for $89.99 each, then your worth $269.97 to Nike or the place that you bought the shoes. Not every one of their customers are worth $269.97 but you are. Now if you make a product or service that people only need to buy once in their whole life, that’s Read more about What’s the lifetime value of a sale[…]