Five Stages of The Marketing Process

Most small business owners view the customer journey from a very traditional and outdated point-of-view with stages such as Awareness, Consideration and Purchase, but for years I’ve promoted and consulted on executing a more holistic and effective approach in this “customer centered era” we live in today: Awareness, Education, Sample, Purchase and Refer. These stages Read more about Five Stages of The Marketing Process[…]

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