Communication Is The Economy

Your digital channel is a place where communication is the core ingredient but it is not enough. While content is king and marketing is queen, it isn’t enough either. You need more than this if you want to produce the best possible results. Let me explain. If you have been reading my blog then you’ve been informed about Read more about Communication Is The Economy[…]

Four Incredibly Simple Ways to Create Advocates That Spread Your Message With Social Media

Want to multiply the return on your efforts? Growing your business whether you’re a blogger, podcaster, speaker, coach, business owner or consultant starts with creating advocates. A group of people interested in talking about you or your message. Advocates develop for a couple of reasons, but all centered around one thing self-interest. It’s never about you, it’s Read more about Four Incredibly Simple Ways to Create Advocates That Spread Your Message With Social Media[…]

6 Tips to Creating Content That Gets Shared

Let’s face it effective social media marketing amounts to your content being shared and with the massive amount of noise out there it’s tough to break through the clutter. Just on Facebook alone 30 billion pieces of content are shared each month. This includes blog posts, links, news stories and photo albums. According to HubSpot’s Dan Zarrella there are three Read more about 6 Tips to Creating Content That Gets Shared[…]

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

As a practitioner of social media I think this infographic is worth studying in detail. No one who is using social media to accomplish some of their marketing goals can afford to ignore this infographic. (Don’t miss the question at the end. Please leave a comment! I’d like to know what you think.) Social Media Perfect Posts Read more about How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic][…]

4 Different Types of Media You Must Know

I’ve been getting a lot questions from people asking about the different types of media, what exactly do they mean and what must they know about them. Here you go! In the marketing world, there’s four different types of media that gets talked about: Paid, Earned, Owned, and Shared. For almost 100 years the business world Read more about 4 Different Types of Media You Must Know[…]

5 Online Marketing Tactics That Win and Keep Customers

In an environment where the world is your competition, many businesses have implemented a variety of online marketing tactics to try to win and keep customers. Unfortunately, results vary significantly because tools are only as good as the person using them. Though the results vary, there are three 3 things that I noticed from the Read more about 5 Online Marketing Tactics That Win and Keep Customers[…]

Where The Money Goes

The game has changed and shifted. For one hundred years, business was about telling the best possible story through print, radio, outdoor media, TV, and direct mail. And that is still true the storytelling part, but where you storytell has changed. You see in business “the money goes where the people go” and the people Read more about Where The Money Goes[…]

The BIGGEST Online Marketing Mistake (And How to Avoid it)

One of the biggest online marketing mistakes that I see more than anything else is the deadly practice of digital sharecropping. Building your business on a digital platform you don’t own or control (like MySpace, Google+, LinkedIn, Facebook, or Twitter). Often I’m reminded of this story about a local bookstore that did everything right, and they Read more about The BIGGEST Online Marketing Mistake (And How to Avoid it)[…]

How to Retain Customers and Outsell the Competition (Every Time)

It’s no secret if you’ve been reading my blog that I strongly believe that social media is a two-way street. That it makes possible bilateral intimacy—engagement. That before with traditional media platforms there was only a one-way street. You “know” the talk show host, the performing musician, or the keynote speaker. But social media has taken Read more about How to Retain Customers and Outsell the Competition (Every Time)[…]

The Single Most Powerful Marketing Tool in The World

For the first time in business history it’s not about talking. The last 100 years we marketed our businesses, products and services in a way that was all about push. Since the beginning of time we pushed. We pushed as cave men when we drew on the wall, we pushed when tribes sat around a fire telling Read more about The Single Most Powerful Marketing Tool in The World[…]