Here’s a great marketing story: A farmer put up a sign that read “Tomatoes, 25¢ ea.–three for a dollar.” All day long, customers came to the booth exclaiming: “Don’t be ridiculous! I should get four for a dollar!” Meekly the farmer capitulated and packaged four tomatoes. The hardware seller at next booth over had been Read more about Selling is More Art Than Science[…]
I’d like to invite you to join me for a free, LIVE Why Small Businesses Fail and How to Make Yours Succeed Teleseminar on Thursday, February 21st at 8:00 pm Eastern Time (7:00 pm Central, 6:00 pm Mountain, 5:00 pm Pacific). During the call, I’ll share several HELPFUL TIPS to help you jumpstart your own marketing Read more about Join Me for a FREE Why Small Businesses Fail and How to Make Yours Succeed Teleseminar[…]
When you have an idea it’s nothing more than a thought, until an actual product or service is created. Now, before you even think about creating a product or service you MUST have ideas that spread because the ideas that spread, win. Ideas are like riders and they need a horse to go somewhere and interact Read more about Positioning: How Ideas Go from Person-to-Person[…]
When you craft an email, to send, you want it to be opened. You want it to be opened because that’s how you convey what you have to say or sell. In the connection economy there seems to be one the simple phrase that is compelling and universally recognized. “You Are Not Alone” “You Are Not Alone” is Read more about The One Phrase That Will Get Your Email Opened[…]
Every person that’s in business is guided by what they believe. Your beliefs are closely related to your attitudes, with what you say and with what you do. Your attitude shapes where you want to go. Now, in order for your beliefs and attitudes to lead you, you MUST first start with your mindset. Your business, Read more about Change Your Mindset, Change Your Outcome[…]
In today’s world it’s pretty clear that we all sell and we might as well learn how to do it well. However I keep running across individuals who say, “my very worst skill set is selling and in fact I hate to sell.” If you want to succeed in life and business you MUST know how Read more about Why selling matters and how to do it successfully[…]
Old MacDonald had it right! EIEIO. Remember that? Now in the song it was just a rhyming filler. But as a marketing tool, it looks like this: (E) Entertain (I) Inspire (E) Educate (I) Inform (O) Outrage I see so many people and companies speak or write without including any of these elements. They tell Read more about The Old MacDonald formula for Marketing[…]
Before you try to sell ANY organization or consumer on why your new product or service is worth buying, you NEED to do the most critical part that attributes to a successfully presentation: invest time destroying and slandering and dismantling the status quo. Once the buyer understands how the current situation can’t help but decay, and ultimately fail, they’re Read more about Make your product or service presentation succeed while all others fail[…]
For years I have borrowed this definition of success: “Success = the progressive realization of worthwhile goals.” The key here, is the goals part. “You can’t hit a target you cannot see, and you cannot see a target you do not have.” – Zig Ziglar All marketing must have a purpose (a worthwhile goal) in order Read more about How to begin experiencing marketing success[…]
In the post, “What marketers actually sell” I talk about marketers marketing hope to the multitude. Now, with a new year approaching there’s always new hope in the atmosphere. If your business is helping or empowering someone, help them to create a clear plan for the future, those feelings of fear and uncertainty quickly begin to dissipate and Read more about The components required for any amount of success in the new year[…]