When prospects are making a decision about whether or not to buy, their “shields are up.” And with shields up, having the lowest price in the market won’t help you much if your prospect doesn’t trust you in the first place. Offering the biggest selection and the most convenience won’t help your cause if your prospect Read more about How to Build Credibility with Your Marketing[…]
For businesses (small businesses especially) the impact of advertising in newspapers, magazines and outdoor media is fading. People are overwhelmed with information and are slowly learning to tune out traditional ads. But, wait there is great news! People don’t tune out the recommendations of their peers, friends, and network. In fact while consumers can: skip Read more about How to Create Experiences that Make Customers EXCITED to Talk About You[…]
Starting a side business is good, but turning it into a real business is even better. For most this is a challenge because of one reason: lack of a marketing plan. A great marketing plan will detail how you’re going to attract, obtain, and keep customers. It clarifies how you will gain awareness, trust, and visibility with prospects and customers. In this Read more about How to Grow Your Side Business into a Real Business[…]
One of the most important aspect of today’s consumer is that 90% of all buying decisions come after they have search online. Now, there’s only one reason for someone who’s looking to solve a problem to go online and that’s to learn. We all must take an education-forward marketing approach that offers in return the influence that comes Read more about How to Acquire the Two Things That Money Can’t Buy[…]
In this video I go over the like, know and trust factor that can be enhanced through Twitter search. I also explain why if you’re in the people business this is the most powerful tool available to you for free.
We all want to talk. Talking is what every business wants to do. Every single person and every business wants to push our messages and our agenda, our phone number, our websites—buy my stuff. Talking is what business used to be about until social media came along and now it’s about listening. For the last Read more about Social Media isn’t about Talking it’s about Listening[…]
The future of marketing isn’t about interrupting the marketplace with your media messages. The future of marketing isn’t about retail distribution and sales (generating transactions). The future of marketing isn’t about exploiting a market for your own benefit. The future of marketing is about relationships and service, both are expensive in time and energy. It takes time to nurture the customer relationships because people buy from friends rather Read more about The Future of Marketing[…]
I took the initiative (because it’s never given) to start blogging on the wordpress.com platform eight months ago. Since that time, I have written 239 posts, without missing a post. At an average of 300-500 words per post, that is roughly 119,500 total words—the equivalent of about sixteen short stories. During this journey, I have noticed Read more about What I’ve Learned About Blogging from Writing More Than 200 Posts[…]
While talking about creating a trusting relationship before you can “coach, consult, teach or lead” someone. Someone shared this thought: If you are interesting, people will like you, If you are interested, people will love you. That seems to capture an important and far-reaching principle. When someone spends 30 minutes telling you how they traveled Read more about How to Create a Trusting Relationship With Everyone You Encounter[…]
At the heart of every transaction is TRUST. Now there’s a really big gap between someone being aware of you (which is really hard) and someone trusting you, enough to invest in you or buy from you. In a recent post called “The sequence for successful selling – of anything” I note that the biggest Read more about At the heart of every transaction[…]