Tell me again why they have an expiration date?

Worth thinking about that the next time you’re annoyed at a customer.

Or when you’re dreaming up a policy designed to punish a few outlier customers while it actually annoys all of them.

Tell me again why the gift certificates and cards you sell have an expiration date? Tell me why your pre-paid gift cards charge a monthly fee? Tell me again why your rebate is not in the store?