Here’s a $4.29 thin crust frozen pizza. Functionally identical to a $1 thin crust pizza, so what’s the $3.29 for?
A story. A feeling. A distinction between products or perhaps just a little bit of joy from tasting all the delicious flavors nature intended.
There’s a lot of room for ordinary stories, but there is also more choices. How can you tell an extraordinary story that resonates with people?