This post is not going to beat around the bush. It’s going to tackle this challenge head on. For most brands on social media their challenge is in creating an effective content strategy and what adds to this challenge are the different social channels available to choose from.
As in any business in any industry the best way to solve problems is to ask. Here’s what some savvy social media practitioners had to say about creating and distributing content on Facebook and Google+.
- How to overcome on Facebook. On Facebook, these savvy practitioners said a brands content strategy must include expressing their personality. Whether that be through humour, excitement or simply offering more unbranded content on their social media channels.
- How to overcome on Google+. On Google+, these savvy practitioners said a brands content strategy must focus on diversifying content. Whether it be original or shared from external sources .
Your Turn. What advice do you have for brand marketers about what to share on social media?