is only bought when you have first earned my attention, and after you have done that, your idea must be:
anticipated,
personal,
relevant, and
have more value in WIIFM (what’s in it for me) than for you.
is only bought when you have first earned my attention, and after you have done that, your idea must be:
anticipated,
personal,
relevant, and
have more value in WIIFM (what’s in it for me) than for you.