The mindset NEEDED to win is this:
- Turn strangers into followers.
- Turn followers into prospects.
- Turn prospects into friends.
- Turn friends into customers.
- And then… do the most vital job:
- Turn your customers into evangelist.
This is not just for businesses. This mindset NEEDED to win is also for:
- Public Speakers
- Recording Artists
- Business Owners
- Sales People
- Brand Managers
Without this mindset you don’t have a chance. Having an awesome product, an outstanding service, or a compelling cause is no longer enough.
Here’s an example of how I posted a blog post and the first response I got back was from someone who has been reading my content and is now a evangelist—sharing my content via his network.
Question: What step are you on in developing the mindset NEEDED to win?