Old MacDonald had it right!
EIEIO. Remember that? Now in the song it was just a rhyming filler. But as a marketing tool, it looks like this:
I see so many people and companies speak or write without including any of these elements. They tell people their personal story or the features of their new product. All the while, their customers, coworkers and bosses are waiting for something that will Entertain, Inspire, Educate, Inform or Outrage them. If you’re marketing, speaking, or blogging – just follow Old MacDonald’s formula. You’ll be amazed at how it will make you stand out from the boring crowd.