Mediocrity is very common and it means being average. Average people are average. It’s for losers!
The reason that mediocrity is for losers is that given the choice between remarkable and mediocrity, nobody picks mediocrity. Nobody picks average.
So as a salesperson, you have a BIG problem, because there’s all this pressure on you to be average, and all this pressure to fit in, to have a big selection, call more and more people, to wear the same clothes as everyone else, make the same sales pitch, but be cheaper.
And guess what?
Nobody wins at cheaper, except maybe Wal-Mart.
The big win is when you refuse to settle for average or mediocrity.
Here’s an example: If I would have visited www.yahoo.com in 2000 there were about 150 links on that page, and if I visited Google there were only three, so Google lost all that opportunity to drive people to specific topics and instead they did one thing (search). And so if someone said, “Where should I search?” Even though there searches were very similar everyone said go to Google, because they stood out, did one thing very well and were exceptional at it.
So, are you the most transparent salesperson, the most insightful into an industry, the most helpful salesperson, the most personable salesperson, the internet savvy salesperson, the teaching salesperson … I think you get the picture.
Question: What one thing will you be exceptional in?