Barbara Corcoran, one of the sharks on Shark Tank, details the two things that go through her mind when an entrepreneur pitches her:
- Do I trust this guy?
- How am I going to make money?
If you can cover those two bases, you’ll walk away with the money you need, she says. Video here.
The important thing here is trust because without trust Barabara says you won’t get to step number two. This points back to a recent post of mine: “At the heart of every transaction.” In that post I said, “At the heart of every transaction is TRUST and there’s a really big gap between someone being aware of you (which is really hard) and someone trusting you, enough to invest you or buy from you.”