No matter what you say or sell you only have one agenda. To tell the most remarkable story to your customer. To tell a story that’s worth making a remark about and about the value your business, brand, service, cause, or product brings.
Whatever it is your job is to storytell to your customer and prospect. We used to (and still do) storytell through billboards, magazines, catalogs, print, radio, direct mail, outdoor media, banner ads, and TV.
But the most important part of storytelling is telling your story in the most relevant place—where your prospects and customers are.
Question: Where is the attention of the eyes and ears of your customer?