Unanimous is NOT a crowd pleaser

When you do indispensable work, remarkable work, work that changes mindsets and work that matters, it’s unthinkable that the change you’re trying to make will be confronted with complete approval.

Trying to please everyone will brand your efforts as flat( like a soda), and frustrate your forward motion, and leave you ultimately having a date with failure.

The balancing act, then is to work to please exactly the right people, and just enough of them ( about 1,000), to get your best work out the door.

Shun the non-believers. Unanimous is NOT a crowd pleaser