In my opinion, one of the most powerful marketing tactics you can use is the “headline.” Most powerful that is, if you are looking to grab attention, do more business and/or achieve your awareness and visibility goals. Begin your headline with “why,” “which,” “you,” “this” or “advice.” There’s a certain mindset smart businesses have when they realize they’re in the headline business. And that’s because….
What can you, the business owner or marketer, do about it? For starters, realize that a lot of your marketing efforts will always be about the headline, because that’s the first point of contact that comes from your marketing. And it can work for any business. Yes, even yours.
Headlines are everything in ads, social media profiles, newspapers, magazines, telemarketing calls, direct mail letters, websites, sales presentations, commercials and on blogs. Every business destined for marketing success knows very well that if you have eight hours to spend creating a marketing tactic, you should spend seven of them creating the headline.
Your headline is the first, and perhaps only, impression you make on a prospective client and the rest of your marketing tactics will live or die by the quality of that headline. They are just that important, because the headline is also the first thing that shows up anytime someone does a search online. With all that being said, here are ten simple tips to ensure your headline doesn’t suck :
Make your headline compelling and you’ll increase your chances of more meaningful and profitable top-of-mind awareness.
As the headline business continues to grow in numbers (thanks to the internet) and gain more media attention, it will prove to add more value to your brand and business. If you want to get the most out of your efforts using compelling headlines, take the time right now to implement one of these ten tips and watch your marketing take off.
P.S. Although a company cannot achieve greatness solely based upon their headlines and opening lines, without solid first impressions, its growth will be seriously impeded.
Question: What do you think about being in the headline business?
About the Author: Patrick McFadden is the owner and marketing consultant at Indispensable Marketing , a strategic marketing firm in Richmond, VA. He helps organizations create marketing plans and growth processes that get new or better results.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.