If you’re creating a marketing strategy or revising one, you ought to start becoming aware of words that sell, and enrich not only your vocabulary, but your bank account. By using them liberally. It’s no secret that successful marketing is concerned not only with what you say in your marketing, but also with how you say it. Saying the right thing with the wrong words is a waste of time and money.
Below are 50 power words that sell and carry a great deal of weight. Use them in your marketing communications, advertising, brochures, signs, E-mails, websites, blogs, podcasts, teleseminars, presentations—basically wherever you can. They describe what people want.
50 Power Words that Sell
1. Absolutely
2. Accomplish
3. Achieve
4. Benefit
5. Best
6. Clear-cut
7. Compelling
8. Convenient
9. Critical
10. Dependable
11. Easy/Easily
12. Ensure
13. Exciting
14. Free
15. Fun
16. Guarantee/Guaranteed
17. Health/Healthy
18. How-To
19. Improve/Improved
20. Instant/Instantly
21. Love
22. Money
23. More
24. New
25. Now
26. Personalized
27. Power/Powerful
28. Private
29. Proven
30. Quality
31. Quick/Quickly
32. Results
33. Safe/Safely
34. Save
35. Secrets
36. Secure
37. Shocked/Shocking
38. Simple
39. Solution
40. Step-by-Step
41. Strong
42. Top
43. Uncover
44. Unique
45. Unleashed
46. Unlimited
47. Unlock
48. Winning
49. Yes
50. You/Your
*One more as a bonus: The person’s name.
Question: Which words have you identified as winners for your business?