WHAT WE'VE GOT FOR YOU
Over 500+ B2B business owners and leaders have benefited from our free eBooks! These guides are jam-packed with information that will reduce headaches and give you clarity on: Marketing with Content, Lead Generation, Social Media Marketing, and much more.
You’ve got questions; we’ve got a few answers. Here is a list of the most frequently asked marketing questions and perhaps one or two you didn’t think to ask.
FREE 45-MINUTE STRATEGY SESSION
Push your organization to reach sales and growth goals. You will work one-on-one with a marketing consultant to develop a action plan to fix your most pressing marketing challenge. Using proven and strategic strategies, you will discover methods for generating leads, differentiating your business and achieving business objectives. Team up with a marketing consultant and improve your marketing today!
Our Ideal Client
If you’re like most of our clients, you’re a B2B business owner or president who recognizes the need for establishing a strong marketing strategy but has no strategic marketer or small internal marketing department, small sales team and outwardly successful while doing very little marketing. You are committed to dominating your market and focused on delivering the best customer experience possible. You strive to grow, get better, and reach your business goals but the number of marketing tactics and on the fly marketing decisions has your head spinning. You understand effective marketing, is not a single tactic or event, it’s a process that lives and dies by your ability to test and measure and adapt.
Small or No Internal Marketing Dept.
Small Sales Team
You probably don’t need to be told how easy it is for a small business to fail. According to Forbes Magazine, nearly 80 percent of small businesses don’t make it past the first three years. If you own an online business, that number rises to 95 percent. Don’t get chased away by such staggering statistics,[…]
The best business professionals and marketers I know always understand why something matters. Marketing and business success cannot exist in any organization without understanding the purpose and expectation. Far too many small business owners and marketing professionals don’t understand the difference between strategy and tactics. Although the terms are often used interchangeably, here’s why it matters, strategy and tactics refer[…]
When it comes to the best way (or ways) to generate sales leads, or find new customers, there is a lot of buzz surrounding blogging. Truth be told, the hardest part about generating sales leads is getting people to contact you in the first place, whether offline or online. If you’re a marketer or business[…]
One of my readers pointed out that they really appreciated the definition of a suspect that I use throughout Indispensable Marketing. A suspect is a member of your target market you suspects needs what you offer. This same reader (Wilson) also asked then for my definition of a lead (as it might relate to marketing) So, here you go. A[…]
Nothing mystifies CEOs and business leaders more than marketing. There are some very good reasons for this. Marketing continues to be a collision of business, science, art, and what I call “strategic patience.” But the main reason is in their approach and mindset toward what marketing is. In my opinion, marketing is getting someone (target market), who[…]
Content is the foundation of your lead generation and lead nurturing efforts. Businesses of all sizes have come to rely on some form of intentional content to engage prospects and customers in today’s buyer landscape, but to do so, your content must be created with some very specific objectives in mind. Lead generation over the years, like most every[…]
Generating leads is mostly what marketing is about. If you’re looking to generate leads with low cost tactics, you need to go where your prospects are. This means being found and putting yourself in the pathway of prospects in terms of how they educate, learn, ask, and shop about in your industry. Lead generation over the years, like most every other[…]
When used properly, social media can be a great tool to help your small business reach untapped, potential customers and stay connected to current ones. But there are a few things you’ll need to know to help you get the most out of social media as well as your online presence in its entirety. Marketing[…]
Generating and converting leads is mostly what marketing is about. In this pursuit, marketers have long realized there is a definite lead generation process that must occur in most businesses in order to get a prospect’s interest and then turn that interest into dollars. Many businesses have differing lead generation processes depending upon the complexity or cost of[…]
You really don’t understand a concept until you know what it’s made of. The normal framework of B2B marketing (filled with a ton tactics) is dismal at best. The tactics are so numerous, expensive and sometimes emotional that we easily focus on the shiny and urgent instead of the important. Perhaps we could try a different approach: Here’s my[…]