WHAT WE'VE GOT FOR YOU
Over 500+ business owners and leaders have benefited from our free eBooks! These guides are jam-packed with information that will reduce headaches and give you clarity on: Marketing with Content, Marketing Planning, Strategic Social Media Marketing, and much more.
You’ve got questions; we’ve got a few answers. Here is a list of the most frequently asked marketing questions and perhaps one or two you didn’t think to ask.
FREE 45-MINUTE STRATEGY SESSION
Push your organization to reach sales and growth goals. You will work one-on-one with a marketing consultant to develop a action plan to fix your most pressing marketing challenge. Using proven and strategic strategies, you will discover methods for generating leads, differentiating your business and achieving business objectives. Team up with a marketing consultant and improve your marketing today!
Our Ideal Client
If you’re like most of our clients, you’re a business owner or president who recognizes the need for establishing a strong marketing plan and strategy, has no strategic marketer or over the years has built a small internal marketing department, small sales team and is outwardly successful while doing very little marketing. You are committed to dominating your market and focused on delivering the best customer experience possible. You strive to grow, get better, and reach your business goals but the number of marketing tactics and on the fly marketing decisions has your head spinning. You understand effective marketing, is not a single tactic or event, it’s a process that lives and dies by your ability to test and measure and adapt.
Small or No Internal Marketing Dept.
Small Sales Team
OUR LEADER AND PARTNERS
Walter S. Swindell,II
START YOUR OWN SUCCESS STORY
These companies have transformed the way they market with Indispensable Marketing consulting.
MARKETING SIMPLIFIED, GROWTH AMPLIFIED
“I’m active on Facebook, LinkedIn and Twitter.” “I’m blogging and networking regularly.” “I’m using PPC (pay-per-click) advertising.” “I feel like I’m doing everything right, but I’m not seeing results.” Do any of these statements sound familiar? A lot of small business owners and CEOs I talk to feel like they are doing all the right[…]
It’s a new quarter of the year already! That means another 3 months of customers, products, and sales. This is where your marketing strategy comes in. Anyone doing serious marketing today knows that asking questions that are core to your marketing strategy can be useful for understanding how to reach customers, promote services, improve sales,[…]
I recently looked at data from a survey conducted in December 2015 of more than 1,000 small businesses across the U.S. regarding their use of digital marketing. Respondents were asked to list their top digital marketing goals, and priorities, which also reveals some challenges. The results clearly showed me what small business owners hope to[…]
In today’s small business environment, your competitors may be more focused on the shiny objects in their marketing, things like SEO, responsive web design, pay-per-click advertising, and of course whatever the latest fad in social media happens to be in any particular week, rather than creating a strong marketing strategy to ensure the effectiveness of[…]
You probably don’t need to be told how easy it is for a small business to fail. According to Forbes Magazine, nearly 80 percent of small businesses don’t make it past the first three years. If you own an online business, that number rises to 95 percent. Don’t get chased away by such staggering statistics,[…]
The best business professionals and marketers I know always understand why something matters. Marketing and business success cannot exist in any organization without understanding the purpose and expectation. Far too many small business owners and marketing professionals don’t understand the difference between strategy and tactics. Although the terms are often used interchangeably, here’s why it matters, strategy and tactics refer[…]
When it comes to the best way (or ways) to generate sales leads, or find new customers, there is a lot of buzz surrounding blogging. Truth be told, the hardest part about generating sales leads is getting people to contact you in the first place, whether offline or online. If you’re a marketer or business[…]
One of my readers pointed out that they really appreciated the definition of a suspect that I use throughout Indispensable Marketing. A suspect is a member of your target market you suspects needs what you offer. This same reader (Wilson) also asked then for my definition of a lead (as it might relate to marketing) So, here you go. A[…]
Nothing mystifies CEOs and business leaders more than marketing. There are some very good reasons for this. Marketing continues to be a collision of business, science, art, and what I call “strategic patience.” But the main reason is in their approach and mindset toward what marketing is. In my opinion, marketing is getting someone (target market), who[…]
Content is the foundation of your lead generation and lead nurturing efforts. Businesses of all sizes have come to rely on some form of intentional content to engage prospects and customers in today’s buyer landscape, but to do so, your content must be created with some very specific objectives in mind. Lead generation over the years, like most every[…]