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Push your organization to reach growth goals. When it comes marketing, the missing link is often effective implementation. A successful marketing plan will never produce results without successful implementation, and then successful execution behind it.
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Your Daily Dose of Strategic Marketing
Discover five of the top B2B referral program mistakes that can kill your referrals and erode growth. Usually I talk about how to think and approach marketing in a different way for better results whether those results are to get more customers, increase your conversion rate, differentiate your business, create content assets, etc. But Read more about Top B2B Referral Program Mistakes[…]
How does today’s buyer decide to buy a product or service? 74% of buyers choose the company that they first hear about. Get in front of your prospects early. The early bird gets the worm. Or closes the deal, in this case. I’m often talking about producing educational content as way for potential prospects to become aware Read more about Increase Your Brand Awareness With Content[…]
Speaking with customers is a great way to get insight into how to market your business more effectively. It’s no secret that your customers are a great source of information. They can help you improve your business, gain a better understanding of your differentiation, and even bring you referrals. If you already talk to your Read more about 5 Game-Changing Questions You Should Ask Your Customers[…]
Whether you are looking to create compelling content or convert more of your visitors into customers, ideal customer profiles can be the secret ingredient to your success. Just as you relate to a character in a movie, you can better relate to your customers by creating customer profiles. As models of hypothetical individuals, profiles can Read more about Want an Effective Content Strategy? Try Creating Ideal Customer Profiles First[…]
Employing external resources to gain the greatest leverage possible is how you compete today, pure and simple. Recently my company outsourced two creative projects for our client to a strategic partner. The turnaround time was less than 48 hours for both pieces of content, and the work was perfect. The agency my company worked with was cordial, Read more about The Outsourced Marketing Department for Small Businesses[…]
Every business owner faces different challenges, wears many hats and makes many decisions each day. Although we typically share similar goals, some businesses are stuck on hiring the right people, increasing sales, making payroll, filing taxes and providing remarkable customer service. Whatever the case may be, there’s always at least one area that you can stand to Read more about The Biggest Marketing Challenge Small Businesses Face[…]
You Win The Sale Before You Close A great deal about marketing has changed over the last few years, but most importantly what’s not changed is the need to narrowly define your ideal customer and that’s what you have to understand in order to thrive in the world today. Discovering your ideal customer is critical if you want Read more about How to Attract More Customers & Close More Deals[…]
When it comes to the best way (or ways) to generate sales leads, or find new customers, there is a lot of buzz surrounding publishing content. In fact, 85 percent of marketers stated lead generation as their organizations’ No. 1 goal of content, so learning how to effectively utilize publishing platforms will be an differentiating factor. Truth Read more about 5 LinkedIn Publishing Strategies You Need to Know About[…]
Small business marketing continues to evolve to match the needs of your customer, but one thing never changes: the need for leads. To draw prospects in, savvy business owner must take a customer-focused approach through personalized and customized communications and content. One of the most important elements of a lead generation strategy is the development of Read more about How Do You Attract the Leads You Need to Grow Your Business?[…]
In order to thrive in today’s digitally driven business environment, service based business owners and professionals need to think and act more like media companies. I suppose to some degree this has always been true, but it is painfully so now that prospects have access to mounds of content and information. So, in order to Read more about Educational Content Is the New Referral[…]