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Over 500+ business owners and leaders have benefited from our free eBooks! These guides are jam-packed with information that will reduce headaches and give you clarity on: Marketing with Content, Marketing Planning, Strategic Social Media Marketing, and much more.
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Do not continue to operate your business until you have a marketing plan. Once you do, you then must commit to using that plan as the filter for every marketing decision that follows – including product/service offering, messaging, branding, customer service and hiring.
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Push your organization to reach growth goals. When it comes marketing, the missing link is often effective implementation. A successful marketing plan will never produce results without successful implementation, and then successful execution behind it.
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If you’re like most of our clients, you're a service based business who recognizes the need for establishing a strategic and process approach to generating leads and closing deals. You have 2-50 employees, no VP of marketing or CMO and over the years maybe have built a small admin team. You're also outwardly successful while doing very little organized marketing. You are committed to dominating your market and focused on delivering the best customer experience possible. You strive to grow, get better, and reach your business goals but the number of marketing things and on the fly marketing decisions has your head spinning. You understand effective marketing, is not a single tactic or event, it’s a process that lives and dies by your ability to test and measure and adapt.
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Your Daily Dose of Strategic Marketing
In any marketing conversation (or one that you hope to be effective) it’s common to hear that you must know your target market. What bothers me most about this simple target market approach is that it still allows small businesses to chase anyone who has a business card. Instead, it’s important that you develop an Read more about How to Define Your Ideal Customer in 4 Questions[…]
No matter what you sell — a product, a service, a subscription, etc. — you’re selling a solution to a problem. Prospects aren’t looking for our products and services, they’re looking to get their problems solved. The business owner who can understand the problem the best is most likely the one that gets the business. Read more about Small Business Owners: Are You Selling or Solving?[…]
I don’t know about you, but anytime I search the internet for marketing plan advice or tips and try to figure out how to do something myself, I get information overload. My attention is everywhere and my productivity goes way down. So I put together something, I’m calling “Why It Is Essential to Put Marketing Planning Read more about Essential Strategic Marketing Plan Components for Small Business Owners[…]
Digging into a recent study I found some interesting data that shows, generating qualified b2b leads remains a top challenge for businesses and a third of b2b leads want the opportunity to see a service/product in action very early on. These b2b prospects want a very tangible understanding of what they’re potentially buying, and they Read more about How to Get Your B2B Leads to the Next Step in the B2B Buying Process[…]
Marketing is a process is just a mindset that never gets old! The fact is, although I’ve been speaking, writing and practicing the idea of marketing as a process for years, it always remains relevant, no matter what marketing trends and technologies come and go. Nothing creates mystique in business more than the terms “marketing Read more about The Marketing Process That Gets Results Right Away [Updated for 2018][…]
Most small businesses hear marketing strategy and immediately think website, email newsletter, copy, LinkedIn and promotions — you know, tactics. Heck, most well-known marketers do the same thing. Today, I’m here to affirm that none of your tactics matter until you are crystal clear on a marketing strategy development process. 1. Know your business and marketing goals Read more about 5 Steps to Get Clear on Marketing Strategy For Small Business[…]
Today I’m going to tell you like it is on a topic that may not be popular in some social media circles, but it’s a message for leadership and companies that use social media marketing have no choice but to confront. Get out your pencil and paper. Go ahead; I’ll wait. Ready? You’ll want to Read more about Social Media Marketing For Small Business[…]
When you work all year on marketing your small business you sometimes find yourself in shiny object syndrome and not on track to meet your business goals. This can be a frustrating and challenging time. I’ve found that we all fall into that trap and it helps to spend time restarting and reviving marketing your small Read more about 5 Steps to Restart and Revive Marketing Your Small Business[…]
In business interactions, first impressions are essential. But the truth is we all don’t sell the same way we used to, and buyers certainly don’t buy the same way they were accustomed to. This means the way we make first impressions has changed. Today’s prospects and buyers are invisible until they’re ready to purchase. They don’t Read more about Does Your Content Make a Great First Impression?[…]
When I founded Indispensable Marketing I spent most of my time telling any small business owner that would listen that this may be hard for you to come to grips with but “marketing is a process, not an event.” It can be compared to breathing. You can’t live very long from a single breath. It Read more about Solving the Most Frustrating Part of Small Business Marketing[…]