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You’ve got questions; we’ve got a few answers. Here is a list of the most frequently asked marketing questions and perhaps one or two you didn’t think to ask.
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The kind of business that is the most successful working with Indispensable Marketing
If you’re like most of our clients, you’re a business owner/CEO with no strategic marketer or small internal marketing department, small sales team and outwardly successful while doing very little marketing. You are committed to dominating your market and focused on delivering the best customer experience possible. You strive to grow, get better, and reach your business goals but the number of marketing tactics and on the fly marketing decisions has your head spinning. You understand effective marketing, is not a single tactic or event, it’s a process that lives and dies by your ability to test and measure and adapt.
Small or No Internal Marketing Dept.
Small Sales Team
Generating and converting leads is mostly what marketing is about. In this pursuit, marketers have long realized there is a definite lead generation process that must occur in most businesses in order to get a prospect’s interest and then turn that interest into dollars. Many businesses have differing lead generation processes depending upon the complexity or cost of[…]
You really don’t understand a concept until you know what it’s made of. The normal framework of B2B marketing (filled with a ton tactics) is dismal at best. The tactics are so numerous, expensive and sometimes emotional that we easily focus on the shiny and urgent instead of the important. Perhaps we could try a different approach: Here’s my[…]
Everyone’s talking about content as a foundational element of marketing these days. Like it or not, to successfully market your business, you’ve got to get into the content creation game, but only from a standpoint that it builds your business—get more leads and sales. Most content marketing research suggests that the adoption rate among marketers – both B2B[…]
Organizing and leading a better customer experience across all touch points seems to be a mystery to many marketers. Just do a search on the topic and you’ll find little that’s helpful. In my opinion, there are two reasons for this. One – marketers are given all the responsibility and blame but none of the authority or, Two – marketers fail[…]
Effective prospecting now requires that publishing content is part of the strategy conversation in almost every business. The need to publish in marketing and selling activities has grown as today is more about being found—earning attention—and less about going out and hunting. Prospecting has changed because buying has changed When it comes to drumming up new business, the big[…]
Say goodbye to content marketing jargon…and say hello to results People always ask, “How does publishing content market and grow my business more effectively? How should we be creating content?” The answer to that question lies in all the time spent behind the scenes building a content strategy from the ground up. We realized early that[…]
In order for your business (especially for B2B organizations) to be successful in today’s marketing environment, you’ll need two things: a compelling product or service and a differentiated buying experience you own. Many businesses are under the mistaken notion that if they just create a great product or service that is sufficient. It’s not. Now, don’t[…]
Today’s B2B and B2C buyers are invisible until they’re ready to purchase. With access to information on every topic imaginable in the palm of their hands (or behind the click of a mouse), they don’t call up a company and ask for a brochure or wait for a salesperson to come calling. These savvy buyers do their[…]
The title of today’s post stimulates from a recent report “2015 Selling Challenges Study” from Richardson. Richardson conducted a survey with field sales reps, senior sales professionals, and sales leaders to gauge what they felt would be their biggest challenges faced during 2015. Salespeople say their top 3 challenges to closing a deal this year are: competing against a[…]
Recently, I’ve been getting asked, “what main challenge do I see companies wrestle with when it comes to marketing?” I can say without hesitation that the number one marketing challenge of companies has to do with testing and measuring and adapting to the things that generate revenue, get sales and get cash — and making that consistent. This is why I challenge business[…]