Install A Marketing Process and Watch Your Visibility Increase, Phone Ring & Revenue Grow.  

We know marketing your local service business is different than marketing a retail chain nationwide.

Let's Talk About Growing Your Business

Avoid Tactic-chasing, Band-aid Approaches & Gimmicks

Without a process approach to marketing, it’s easy to be constantly spinning your wheels. There are considerations around strategy, local SEO, content, local advertising and local review sites that can make or break your local marketing efforts. This is why we continue to help our local clients install a marketing process that gives them clarity, confidence, control and customers.

 Are You Experiencing These Marketing Hurdles?

You Need Marketing Strategy Consulting
You Need a Local Marketing Process

What Sets Our Marketing Agency in Richmond VA Apart

85% of our small business clients need 85% of the same small marketing services


They all require a solid strategy and the need to launch, grow, and amplify (LGA)© specific marketing channels.


But the actual activities, habits, campaigns, tools, techniques, methods, etc., that reside within each of these marketing channels are the 15% that change for every small business, heavily dependent on the specifics of their industry and their strengths.

Strategic Marketing is how you accomplish "obvious choice" status. 


One of the most important aspects of increasing your visibility to make your phone ring is through differentiating business from the competitive solutions that exist, and highlighting exactly why ideal customers should choose you.

Your website is just one tool in your local marketing visibility toolkit. In order to effectively reach your ideal audience, you also need SEO services, strategic partners, email marketing, local online advertising, speaking, and engaging social media content. 


When a potential client is searching for your business, it's a game of trust and momentum building, no matter the actual environment in which a customer is acquired, the path to get them is usually with multiple small business marketing efforts.

Schedule A Small Business Marketing Consultation

Looking for Proof? Our Marketing Agency Based in Richmond VA Has Got It!

Marketing case studies from our clients—their small business success stories can also be yours.

Coming Soon

quotesArtboard 1 copy 2

If you feel like your marketing objectives and strategy are lacking focus, consistency, direction or cohesion, talk with Patrick–he will listen, ground you and help you sharply focus your energy and resources towards reaching your goals as quickly as possible. On the fence? Just do it. You’ll be glad that you did.”

Duncan Shaw

DTS , North Carolina

Over 100 companies in Virginia and across the USA have watched their visibility increase, phones ring, and revenue grow by trusting our marketing agency team in Richmond VA to develop and implement a marketing process.


Dental Practices | Consulting Firms | Pest Control Companies | Business Law Firms | Accounting Firms | Tree Service

Home Service Contractors | Moving Companies | Service Area Businesses | Plumbing Companies


Free Small Business Marketing eBooks and Guides

“When getting help with marketing, whether it is website design, SEO or digital advertising you should always look for a small business marketing consultant or marketing agency with the heart of a teacher, not the heart of a salesperson.”


- Patrick McFadden

7 Components to Small Business Marketing Success

Grab Your eBook

7 Steps to Social Media Marketing Success

Grab Your eBook

How Content Markets
Your Business

Grab Your eBook

Got Growth Goals? Our Marketing Agency Has The Strategy and Action Roadmap

Marketing Strategy Services

Develops Your Marketing

Your small business marketing strategy is key to growing your business. 


We believe in a "Diagnosis Before Prescription" approach to marketing. In order to determine your needs and how to meet them, we first need to diagnose the problem. Then, we can strategically determine how to prescribe a solution to solve it and install that prescription into your business.

Learn More

Implementation Marketing Packages

Installs Your Marketing

A successful marketing plan will never produce results without successful planning and implementation behind it.


Our small business marketing packages are designed to assist you in creating a long-term marketing strategy. Once a solid foundation is established, we progress through stages where we launch, grow, and amplify (LGA)© a select set of marketing channels and existing marketing assets.

Learn More

Small Business Marketing Blog

By Patrick McFadden 26 Jan, 2024
CEO, marketing consultant, speaker, and author Patrick McFadden, founded the Indispensable Marketing Process to help owner and CEOs of small businesses have a logical or process way to understand, buy, and implement small business marketing services. McFadden acknowledges that marketing can be challenging for small to mid size organizations, who are often working with limited time, money, attention-spans and resources. In 2023 - 2024 McFadden started engaging with LinkedIn Collaborative Articles. A place for unlocking community knowledge in an all new way. It starts with an article on a professional topic or skill, written with the help of AI — but it’s not complete without insights and advice from people with real-life experiences. They invited experts to contribute and here are his insights and advice:
By Patrick McFadden 07 Jan, 2024
Today we tackle – Getting the “must-have elements” on your Google Business Profile Landing Pages.
By Patrick McFadden 05 Jan, 2024
In a recent discussion within a Facebook Marketing Community Group, the buzz around adjacent categories and their potential to boost keyword rankings caught my attention. Amidst the conversation, one recurring concern stood out – the notion of category dilution within Google Business Profile categories. This sparked my curiosity, leading me to explore whether having an abundance of related categories could negatively impact your business's online ranking.

Small Business Marketing Insights from CEO and

Marketing Consultant Patrick McFadden

Share by: