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Over 500+ business owners and leaders have benefited from our free eBooks! These guides are jam-packed with information that will reduce headaches and give you clarity on: Marketing with Content, Marketing Planning, Strategic Social Media Marketing, and much more.
I Need a Plan
Do not continue to operate your business until you have a marketing plan. Once you do, you then must commit to using that plan as the filter for every marketing decision that follows – including product/service offering, messaging, branding, customer service and hiring.
I Need to Grow
Push your organization to reach growth goals. When it comes marketing, the missing link is often effective implementation. A successful marketing plan will never produce results without successful implementation, and then successful execution behind it.
Our Ideal Client
If you’re like most of our clients, you’re a Business Owner or Head of Sales/Marketing who recognizes the need for establishing a strategic and process approach to generating more leads and closing more deals. You have 2-50 employees, no strategic marketing personnel and over the years has built a small marketing and sales team. You're also outwardly successful while doing very little marketing. You are committed to dominating your market and focused on delivering the best customer experience possible. You strive to grow, get better, and reach your business goals but the number of marketing tactics and on the fly marketing decisions has your head spinning. You understand effective marketing, is not a single tactic or event, it’s a process that lives and dies by your ability to test and measure and adapt.
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Your Daily Dose of Strategic Marketing
You Win The Sale Before You Close A great deal about marketing has changed over the last few years, but most importantly what’s not changed is the need to narrowly define your ideal customer and that’s what you have to understand in order to thrive in the world today. Discovering your ideal customer is critical if you want Read more about How to Attract More Customers & Close More Deals[…]
When it comes to the best way (or ways) to generate sales leads, or find new customers, there is a lot of buzz surrounding publishing content. In fact, 85 percent of marketers stated lead generation as their organizations’ No. 1 goal of content, so learning how to effectively utilize publishing platforms will be an differentiating factor. Truth Read more about 5 LinkedIn Publishing Strategies You Need to Know About[…]
Small business marketing continues to evolve to match the needs of your customer, but one thing never changes: the need for leads. To draw prospects in, savvy business owner must take a customer-focused approach through personalized and customized communications and content. One of the most important elements of a lead generation strategy is the development of Read more about How Do You Attract the Leads You Need to Grow Your Business?[…]
In order to thrive in today’s digitally driven business environment, service based business owners and professionals need to think and act more like media companies. I suppose to some degree this has always been true, but it is painfully so now that prospects have access to mounds of content and information. So, in order to Read more about Educational Content Is the New Referral[…]
A recent Manta poll found that almost half of small business owners do not have a formal marketing plan. Yet, careful attention to marketing can be critical to your small business’ success. According to a Manta poll of 1,115 small business owners, less than half (49 percent) have devised a formal marketing plan — a Read more about Almost Half of Small Business Owners Do Not Have a Formal Marketing Plan[…]
Every business owner faces different challenges, wears many hats and makes many decisions each day. Although we typically share similar goals, some businesses are stuck on hiring the right people, increasing sales, making payroll, filing taxes and providing remarkable customer service. Whatever the case may be, there’s always at least one area that you can stand to Read more about 2017 Top 5 Small Business Marketing Challenges[…]
Most business owners think profitability and immediately think minimize collection costs and uncollectible accounts, unbillable bench time and minimize office space rent – you know, cost-saving measures. Heck, most financial professionals do the same thing. I’ve been working with service based businesses for a handful of years now and I’m here today to once again affirm that Read more about 3 Steps That Will Help Boost Your Profitability[…]
The landscape for small business owners has never been more challenging. To get the word out effectively whether through such avenues as press releases or social media, you have to understand how to navigate the strategic marketing world. Good business owners don’t just thrust themselves out into the world without a plan. To get the Read more about 5 Ways to Jumpstart your Marketing Strategy in 2017[…]
A business’s marketing tactics are only as strong as its marketing strategy. So what does it take to create—and build—the perfect marketing strategy for your business? Having the right marketing strategy means everything when it comes to small business marketing success. Do you feel like you’re trying to sell to anyone and everyone? Do you Read more about Strategy First: A Guide to Creating and Building a Marketing Strategy[…]
Go into the new quarter strong – here are 4 things to do instead of cold calling your prospect! Over the years I’ve listen to lots of prospects and spoken to lots of prospects. Of late I’ve become enamored with the idea of understanding how people buy perhaps more interestingly, how and when they prefer Read more about 4 Alternatives to Cold Calling Your Prospect[…]