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I Need to Learn
Over 500+ business owners and leaders have benefited from our free eBooks! These guides are jam-packed with information that will reduce headaches and give you clarity on: Marketing with Content, Marketing Planning, Strategic Social Media Marketing, and much more.
I Need a Plan
Do not continue to operate your business until you have a marketing plan. Once you do, you then must commit to using that plan as the filter for every marketing decision that follows – including product/service offering, messaging, branding, customer service and hiring.
I Need to Grow
Push your organization to reach growth goals. When it comes marketing, the missing link is often effective implementation. A successful marketing plan will never produce results without successful implementation, and then successful execution behind it.
Our Ideal Client
If you’re like most of our clients, you’re a business owner or president who recognizes the need for establishing a strong marketing plan and strategy, has no strategic marketer or over the years has built a small internal marketing department, small sales team and is outwardly successful while doing very little marketing. You are committed to dominating your market and focused on delivering the best customer experience possible. You strive to grow, get better, and reach your business goals but the number of marketing tactics and on the fly marketing decisions has your head spinning. You understand effective marketing, is not a single tactic or event, it’s a process that lives and dies by your ability to test and measure and adapt.
Small or No Internal Marketing Dept.
Small Sales Team
OUR LEADER AND PARTNERS
Walter S. Swindell,II
START YOUR OWN SUCCESS STORY
These companies have transformed the way they market with Indispensable Marketing consulting.
MARKETING SIMPLIFIED, GROWTH AMPLIFIED
When it comes to marketing, the missing link is often effective implementation. This information is not earthshattering, but it is one that many businesses, large and small, overlook. Documenting a marketing strategy is not the same as implementing that marketing strategy. When you document a a marketing strategy (or have created what we often refer[…]
Strategic marketing expert, Patrick McFadden, knows a thing or two about developing a strong marketing plan and strategy. After leaving his full-time engineering position, he transformed his coaching business from an unknown entity into a well-respected firm in the small business community in just five years. Since then, he’s achieved a lot – including starting[…]
“I’m active on Facebook, LinkedIn and Twitter.” “I’m blogging and networking regularly.” “I’m using PPC (pay-per-click) advertising.” “I feel like I’m doing everything right, but I’m not seeing results.” Do any of these statements sound familiar? A lot of small business owners and CEOs I talk to feel like they are doing all the right[…]
It’s a new quarter of the year already! That means another 3 months of customers, products, and sales. This is where your marketing strategy comes in. Anyone doing serious marketing today knows that asking questions that are core to your marketing strategy can be useful for understanding how to reach customers, promote services, improve sales,[…]
I recently looked at data from a survey conducted in December 2015 of more than 1,000 small businesses across the U.S. regarding their use of digital marketing. Respondents were asked to list their top digital marketing goals, and priorities, which also reveals some challenges. The results clearly showed me what small business owners hope to[…]
In today’s small business environment, your competitors may be more focused on the shiny objects in their marketing, things like SEO, responsive web design, pay-per-click advertising, and of course whatever the latest fad in social media happens to be in any particular week, rather than creating a strong marketing strategy to ensure the effectiveness of[…]
You probably don’t need to be told how easy it is for a small business to fail. According to Forbes Magazine, nearly 80 percent of small businesses don’t make it past the first three years. If you own an online business, that number rises to 95 percent. Don’t get chased away by such staggering statistics,[…]
The best business professionals and marketers I know always understand why something matters. Marketing and business success cannot exist in any organization without understanding the purpose and expectation. Far too many small business owners and marketing professionals don’t understand the difference between strategy and tactics. Although the terms are often used interchangeably, here’s why it matters, strategy and tactics refer[…]
When it comes to the best way (or ways) to generate sales leads, or find new customers, there is a lot of buzz surrounding blogging. Truth be told, the hardest part about generating sales leads is getting people to contact you in the first place, whether offline or online. If you’re a marketer or business[…]
One of my readers pointed out that they really appreciated the definition of a suspect that I use throughout Indispensable Marketing. A suspect is a member of your target market you suspects needs what you offer. This same reader (Wilson) also asked then for my definition of a lead (as it might relate to marketing) So, here you go. A[…]