Industries We serve
Marketing your professional service firm is different from marketing, say, a restaurant. You’re selling relationships with a promised outcome, often making it difficult to prove your value.
Whether you market directly to government agencies or work through primes, one of the most overlooked areas of doing business with the government is knowing how to successfully market to the government.
Home Service Contractors
Marketing your local contractor business is different from marketing, say, a technology service nationwide. There are contractor lead generation services, considerations that impact SEO for contractors, content considerations that effect contractor leads.
Our Ideal Client
If you’re like most of our clients, you're a service based business who recognizes the need for establishing a strategic and process approach to generating leads and closing deals. You have 2-50 employees, no VP of marketing or CMO and over the years maybe have built a small admin team. You're also outwardly successful while doing very little organized marketing. You are committed to dominating your market and focused on delivering the best customer experience possible. You strive to grow, get better, and reach your business goals but the number of small business marketing services and on the fly marketing decisions has your head spinning. You understand effective marketing, is not a single tactic or event, it’s a process that lives and dies by your ability to test and measure and adapt.
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These companies have transformed the way they market with our small business marketing services
Your Daily Dose of Marketing As a Process
If you own a landscaping company, odds are you’re trying to grow and address certain landscaping industry challenges that come with that growth. Get ahead of these landscaping industry challenges with the development and installation of a marketing process. Here’s how I’ve been able to help the owners of landscaping companies address top industry challenges: Read more about 5 Ways Marketing Can Solve Your Top Landscaping Industry Challenges[…]
Here’s my take on strategic content marketing for small businesses and organizations. The need to produce content in marketing has grown as today is more about being found—earning attention—and less about going out and hunting. If you’re interested in marketing your business effectively (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere Read more about 7 Strategic Steps to Small Business Content Marketing Success[…]
A lot of business owners who think marketing, start with tactics: email campaigns, website design, LinkedIn and promotions. Truth be told, most well-known marketers do the same thing. But today, I want to affirm that marketing doesn’t start with tactics, it begins with strategy. When you don’t have a strategy to dictate your marketing efforts, Read more about Strategy Before Tactics is the Key to Your Marketing[…]
Recently I’ve been out in the local area talking, presenting and meeting with small business owners on “how do you identify your ideal clients?” It seems like a simple topic and question — who needs, wants and values your services? How hard could it be to think about? Yet, in my conversations, most small business owners underestimate Read more about How Do You Identify Your Ideal Client?[…]
In my opinion the most important step any business can take is to discover a way to be different. The market needs a way to compare and differ and if you don’t give them one they’ll default to price comparison. Different is doing something like no other. Different is creating your own category. Different is Read more about How to Discover Your Point of Difference (And Avoid the Crowd)[…]
Have you ever thought of working with a select group of clients? Many businesses offer a wide range of products or services to a wide range of people or companies but struggle to narrow their market focus. Instead of targeting a broad population, get good at serving narrowly defined market segments. What Is An Ideal Read more about The Process for Finding Your Business’s Ideal Client[…]
Today it’s never been more important for you to understand the problems your prospects and customers face because none of them want what you sell. They want their problems solved. No matter what you sell — a product, a service, a media subscription, etc. — you’re solving a problem. In almost every business, the act of Read more about Why Solving Problems Beats Providing Solutions[…]
Constantly seeking feedback from your customers! Customer feedback has always been like a secret cash hideout. Generally, when entrepreneurs and business owners talk about marketing, they only talk about direct mail, email, copy, Facebook, LinkedIn and promotions — you know, more tactics. But many ignore that Customer Feedback is actually a very indispensable step, where Read more about The Best Way to Boost Sales Is . . .[…]
Most small business owners view the customer journey from a very traditional and outdated point-of-view with stages such as Awareness, Consideration and Purchase, but for years I’ve promoted and consulted on executing a more holistic and effective approach in this “customer centered era” we live in today: Awareness, Education, Sample, Purchase and Refer. These stages Read more about Five Stages of The Marketing Process[…]
When you think of content, your first association might be with items such as a proposal, ad, brochure, rack card, marketing kit, email campaign, stationary, blog post or newsletter. Most of this content is entirely focused on being promotional and awareness pieces. But in reality, content can be used effectively throughout the customer journey. It’s not Read more about The Central Role of Content In The Customer Journey?[…]