Seeking feedback from your ideal customers is a crucial step towards refining your business strategy and fostering continuous improvement. If you haven't already made this a regular practice, it's time to start. Understanding your customers' perspectives is essential for discovering unique value propositions that set you apart from competitors and drive effective marketing strategies. By asking the right questions, you unlock valuable insights that can propel your business towards growth and innovation.

Discover the perfect marketing budget for your small business with expert guidance. Uncover tailored strategies and tips to maximize your ROI effectively.

Discover how real-life home service businesses implemented the Three Knock Rule to enhance customer satisfaction and drive sales.

CEO, marketing consultant, speaker, and author Patrick McFadden, founded the Indispensable Marketing Process to help owner and CEOs of small businesses have a logical or process way to understand, buy, and implement small business marketing services. McFadden acknowledges that marketing can be challenging for small to mid size organizations, who are often working with limited time, money, attention-spans and resources. In 2023 - 2024 McFadden started engaging with LinkedIn Collaborative Articles. A place for unlocking community knowledge in an all new way. It starts with an article on a professional topic or skill, written with the help of AI — but it’s not complete without insights and advice from people with real-life experiences. They invited experts to contribute and here are his insights and advice:

Today we tackle – Getting the “must-have elements” on your Google Business Profile Landing Pages.

In a recent discussion within a Facebook Marketing Community Group, the buzz around adjacent categories and their potential to boost keyword rankings caught my attention. Amidst the conversation, one recurring concern stood out – the notion of category dilution within Google Business Profile categories. This sparked my curiosity, leading me to explore whether having an abundance of related categories could negatively impact your business's online ranking.

Have you ever heard that your customers leaving a review on Google has no real impact on local search rankings and visibility? Well, hold on to your screen because the truth is, these reviews pack a significant punch, and getting that coveted Google 5-star review should be a cornerstone in your local SEO strategy.

I recently examined data from a survey encompassing more than 1,000 small businesses across the U.S., delving into their approach to digital marketing. Participants were asked to outline their primary digital marketing goals and priorities, shedding light on some challenges they faced. The insights provided a clear picture of what small business owners aimed to achieve with their marketing - primarily focusing on driving sales and subsequently expanding brand awareness or disseminating information.