You’ve seen the statistics showing sales professionals who ask for the order, experience a boatload more sales than the other sales professionals that don’t. The same is true for your company’s online marketing efforts. Time and time again, business owners, marketers and social media specialist complain that no one’s responding to their message or content.
I have an idea of what’s going on, and it’s completely fixable … It’s that the marketing didn’t ask readers or prospects to take the next step with a call-to-action. Because online is a direct marketing medium the key will always be the call-to-actions. A call-to-action motivates the reader or prospect to do something. For many, the issue is deciding what do you want your readers to do.
There’s a huge difference between a highly profitable website and a failed marketing initiative. Here are 10 real-world marketing call-to-actions to convert traffic into loyal reads and paying customers:
1. Take a free test drive.
2. Expand to watch.
3. Subscribe Today.
4. Find Out More.
5. Start your free trail now.
6. Buy It Now.
7. Sign Up.
8. Download This Free Article Now.
9. Register today and save 20% off your first order.
10. View Deal.
Do not EVER leave it to chance that prospects know what to do as a result of your marketing. You always “tell them to do something.”
Question: Are you already telling readers and prospects what to do? What’s your opinion on CTAs?