Industries We serve
Professional Services
Marketing your professional service firm is different from marketing, say, a restaurant. You’re selling relationships with a promised outcome, often making it difficult to prove your value.
Government Contractors
Whether you market directly to government agencies or work through primes, the most overlooked area of doing business with the government is knowing how to present your business as capable, professional, and successful at doing the work they’re trying to win.
Home Service Contractors
Marketing your local contractor business is different from marketing, say, a technology service nationwide. There are contractor lead generation services, considerations that impact SEO for contractors, content considerations that effect contractor leads.
Our Ideal Client
If you’re like most of our clients, you're a service based business who recognizes the need for establishing a strategic and process approach to generating leads and closing deals. You have 2-50 employees, no VP of marketing or CMO and over the years maybe have built a small admin team. You're also outwardly successful while doing very little organized marketing. You are committed to dominating your market and focused on delivering the best customer experience possible. You strive to grow, get better, and reach your business goals but the number of small business marketing services and on the fly marketing decisions has your head spinning. You understand effective marketing, is not a single tactic or event, it’s a process that lives and dies by your ability to test and measure and adapt.
START YOUR OWN SUCCESS STORY
These companies have transformed the way they market with our small business marketing services
Your Daily Dose of Marketing As a Process
Stop Marketing What You Provide And Start Marketing What You Solve
Nobody wants the remodeling, training, consulting, coaching, mentoring, or repair services you sell. What people want is for their problems to be solved. Solving problems must be the real focus of your marketing efforts. CEOs, owners, and people buy better versions of their business, home, life, and bank account, not things. They want what they Read more about Stop Marketing What You Provide And Start Marketing What You Solve[…]
Patrick McFadden Founder of Indispensable Marketing Speaking at America’s #1 Small Business Conference
From time to time I get asked to share the Indispensable Marketing approach and message with business groups and conferences in workshops and seminar sessions. Recent speaking engagements found me virtually presenting to the New Virginia: Scaling4Growth group. Coming up Tue Nov 10th, 12:00 PM – 12:25 PM CST / 1:00 PM – 1:25 PM Read more about Patrick McFadden Founder of Indispensable Marketing Speaking at America’s #1 Small Business Conference[…]
How to Use Reviews, Testimonials and Unsolicited Feedback to Create Your Marketing Message Strategy
Online reviews, testimonials, unsolicited feedback or any 3rd party proof must be a important part of creating your marketing message strategy these days. The insight gain from any 3rd party proof provides you with a direction for creating a powerful marketing message strategy. What’s often overlooked by small business owners in the gathering process of Read more about How to Use Reviews, Testimonials and Unsolicited Feedback to Create Your Marketing Message Strategy[…]
How to Make the Government Section of Your Website the Center of All Your Marketing
The government section of your website is the lifeblood of your online marketing presence. It’s the one place on the internet over which you have full control of visuals, messaging, and content which can mitigate the perceived risk of doing business with you, position your firm to see more success in the government marketplace, and Read more about How to Make the Government Section of Your Website the Center of All Your Marketing[…]
Must-Have Website Elements for Small, Women-owned, and Minority-owned Businesses (SWaM)
Even in the best of times, marketing to the government isn’t an easy task. And, when times are tough, it can be even more difficult. As a Small, Women-owned, and Minority-owned Business (SWaM) or government contractor looking for procurement opportunities within state-funded projects, your website should be one of your most valuable marketing assets and Read more about Must-Have Website Elements for Small, Women-owned, and Minority-owned Businesses (SWaM)[…]
Government Marketing Strategies for a SWaM Business
Today’s topic is Government Marketing Strategies During Uncertain Times for SWaM (Small, Women- and Minority-owned Businesses), one of my favorite groups of businesses to speak with. While some of this information is focused on doing business with VCU (Virginia Commonwealth University), the senior buyers and supplier diversity specialists from other government agencies who attended felt Read more about Government Marketing Strategies for a SWaM Business[…]
SWaM Government Contractors: Doing Business With VCU
In this no frills presentation Patrick McFadden, Founder and Marketing Consultant at Indispensable Marketing reveals 4 marketing strategies Small, Women-owned, and Minority-owned Businesses (SWaM) can employ during uncertain times to start increasing visibility, demonstrate expertise, and win VCU contracts. Are you a SWaM business looking to do business with VCU during these uncertain times (or Read more about SWaM Government Contractors: Doing Business With VCU[…]
Case Study: How a Local Moving Company Took a Different Approach for Marketing Success
As the Founder of Indispensable Marketing, it has been an enormous goal of mine to share our expertise and the stories of small businesses we have helped – from moving companies to bookkeeping firms. Today’s case study is about Vincent Tucker, CEO of Quality Moving Services, a moving company that’s known for it’s attention to detail and Read more about Case Study: How a Local Moving Company Took a Different Approach for Marketing Success[…]
5 Steps to Prepare Your Marketing For an Economic Downturn!
Let me ask you a rather blunt question – Are you concerned about the effects of the Coronavirus #COVID19 on the economy and your business? If you are reading this on a Sunday, you might be wondering why I chose to post today. (FYI: I’m not a fan of spreading fear but I am a fan of Read more about 5 Steps to Prepare Your Marketing For an Economic Downturn![…]
MBL Town Hall Series: For Now and When We Come Out Of This: 4 Must-Do Marketing Strategies
This is The Metropolitan Business League Virtual Town Hall Series on April 14th. I’ll be talking about “Positioning now and in the future. What marketing should all small businesses be doing now?” Presenter: Patrick McFadden, Founder & Marketing Consultant Patrick McFadden is a small business marketing consultant known for his “practical” and “process approach” to marketing. Read more about MBL Town Hall Series: For Now and When We Come Out Of This: 4 Must-Do Marketing Strategies[…]