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I Need to Learn
Over 500+ business owners and leaders benefit from a free small business marketing guide! These guides are filled with information that will eliminate the pain and frustration associated with marketing: discover your ideal client, compete in a commoditize industry, be strategic with social media and much more.
I Need a Plan
Do not continue to operate your business until you have a marketing plan. Once you do, you then must commit to using that plan as the filter for every marketing decision that follows – including product/service offering, messaging, branding, customer service and hiring.
I Need to Grow
Push your organization to reach growth goals. When it comes marketing, the missing link is often effective implementation. A successful marketing plan will never produce results without successful implementation, and then successful execution behind it.
Our Ideal Client
If you’re like most of our clients, you're a service based business who recognizes the need for establishing a strategic and process approach to generating leads and closing deals. You have 2-50 employees, no VP of marketing or CMO and over the years maybe have built a small admin team. You're also outwardly successful while doing very little organized marketing. You are committed to dominating your market and focused on delivering the best customer experience possible. You strive to grow, get better, and reach your business goals but the number of small business marketing services and on the fly marketing decisions has your head spinning. You understand effective marketing, is not a single tactic or event, it’s a process that lives and dies by your ability to test and measure and adapt.
START YOUR OWN SUCCESS STORY
These companies have transformed the way they market with our small business marketing services
Your Daily Dose of Marketing As a Process
The Process for Finding Your Business’s Ideal Client
Have you ever thought of working with a select group of clients? Many businesses offer a wide range of products or services to a wide range of people or companies but struggle to narrow their market focus. Instead of targeting a broad population, get good at serving narrowly defined market segments. What Is An Ideal Read more about The Process for Finding Your Business’s Ideal Client[…]
Why Solving Problems Beats Providing Solutions
Today it’s never been more important for you to understand the problems your prospects and customers face because none of them want what you sell. They want their problems solved. No matter what you sell — a product, a service, a media subscription, etc. — you’re solving a problem. In almost every business, the act of Read more about Why Solving Problems Beats Providing Solutions[…]
The Best Way to Boost Sales Is . . .
Constantly seeking feedback from your customers! Customer feedback has always been like a secret cash hideout. Generally, when entrepreneurs and business owners talk about marketing, they only talk about direct mail, email, copy, Facebook, LinkedIn and promotions — you know, more tactics. But many ignore that Customer Feedback is actually a very indispensable step, where Read more about The Best Way to Boost Sales Is . . .[…]
Five Stages of The Marketing Process
Most small business owners view the customer journey from a very traditional and outdated point-of-view with stages such as Awareness, Consideration and Purchase, but for years I’ve promoted and consulted on executing a more holistic and effective approach in this “customer centered era” we live in today: Awareness, Education, Sample, Purchase and Refer. These stages Read more about Five Stages of The Marketing Process[…]
The Central Role of Content In The Customer Journey?
When you think of content, your first association might be with items such as a proposal, ad, brochure, rack card, marketing kit, email campaign, stationary, blog post or newsletter. Most of this content is entirely focused on being promotional and awareness pieces. But in reality, content can be used effectively throughout the customer journey. It’s not Read more about The Central Role of Content In The Customer Journey?[…]
Top Marketing Techniques That Must Work Together For Professional Services
Sure, marketing for professional services gets more complex by the day, but that’s because it’s made up of activities that are by nature very hard to quantify and pin down. Sometimes even the best of the best have a hard time marketing because they are so focused quantifying and searching for that one killer technique, Read more about Top Marketing Techniques That Must Work Together For Professional Services[…]
Guide to Mapping the Customer Journey for Small Businesses
As a small business owner, you’re likely asking yourself, “how do customers learn about our business? what can we do to not compete on price? and how do we generate more referrals?” Knowing the customer journey of your business can help answer these questions. The customer journey refers to the way your small business must address Read more about Guide to Mapping the Customer Journey for Small Businesses[…]
Keys to Lead Follow-Up for Professional Services
Lead follow up is an important strategic marketing and sales practice that, when thought of correctly, never really ends. While many professional service providers try to spend as much time as possible on lead generation strategies to bring new leads in, whether through search engine optimization (SEO), advertising in publications, utilizing social media and networking sites, Read more about Keys to Lead Follow-Up for Professional Services[…]
Building Your Brand Authority: A Guide for Professional Service Providers
These days, authority matters. For professional service providers, your perceived authority is what allows you to up your game. Not only will building your brand’s authority help attract new business, and create more opportunities, but it’ll also drastically shorten sales cycles. But here’s the thing you must understand — building brand authority is a marathon, not a Read more about Building Your Brand Authority: A Guide for Professional Service Providers[…]
5 Must-Know B2B Sales Prospecting Stats for Small Businesses
How many attempts does it take to break through to busy buyers? What offers are most accepted? Do cold meetings convert to new business? This new benchmark report, Top Performance in Sales Prospecting, uncovered the answers to these critical prospecting questions. But for small business owners, you have another set of problems when it comes to Read more about 5 Must-Know B2B Sales Prospecting Stats for Small Businesses[…]