Industries We serve
Marketing your professional service firm is different from marketing, say, a restaurant. You’re selling relationships with a promised outcome, often making it difficult to prove your value.
Whether you market directly to government agencies or work through primes, the most overlooked area of doing business with the government is knowing how to present your business as capable, professional, and successful at doing the work they’re trying to win.
Home Service Contractors
Marketing your local contractor business is different from marketing, say, a technology service nationwide. There are contractor lead generation services, considerations that impact SEO for contractors, content considerations that effect contractor leads.
Our Ideal Client
If you’re like most of our clients, you're a service based business who recognizes the need for establishing a strategic and process approach to generating leads and closing deals. You have 2-50 employees, no VP of marketing or CMO and over the years maybe have built a small admin team. You're also outwardly successful while doing very little organized marketing. You are committed to dominating your market and focused on delivering the best customer experience possible. You strive to grow, get better, and reach your business goals but the number of small business marketing services and on the fly marketing decisions has your head spinning. You understand effective marketing, is not a single tactic or event, it’s a process that lives and dies by your ability to test and measure and adapt.
START YOUR OWN SUCCESS STORY
These companies have transformed the way they market with our small business marketing services
Your Daily Dose of Marketing As a Process
Even in the best of times, marketing to the government isn’t an easy task. And, when times are tough, it can be even more difficult. As a Small, Women-owned, and Minority-owned Business (SWaM) or government contractor looking for procurement opportunities within state-funded projects, your website should be one of your most valuable marketing assets and Read more about Must-Have Website Elements for Small, Women-owned, and Minority-owned Businesses (SWaM)[…]
Today’s topic is Government Marketing Strategies During Uncertain Times for SWaM (Small, Women- and Minority-owned Businesses), one of my favorite groups of businesses to speak with. While some of this information is focused on doing business with VCU (Virginia Commonwealth University), the senior buyers and supplier diversity specialists from other government agencies who attended felt Read more about Government Marketing Strategies for a SWaM Business[…]
In this no frills presentation Patrick McFadden, Founder and Marketing Consultant at Indispensable Marketing reveals 4 marketing strategies Small, Women-owned, and Minority-owned Businesses (SWaM) can employ during uncertain times to start increasing visibility, demonstrate expertise, and win VCU contracts. Are you a SWaM business looking to do business with VCU during these uncertain times (or Read more about SWaM Government Contractors: Doing Business With VCU[…]
As the Founder of Indispensable Marketing, it has been an enormous goal of mine to share our expertise and the stories of small businesses we have helped – from moving companies to bookkeeping firms. Today’s case study is about Vincent Tucker, CEO of Quality Moving Services, a moving company that’s known for it’s attention to detail and Read more about Case Study: How a Local Moving Company Took a Different Approach for Marketing Success[…]
Let me ask you a rather blunt question – Are you concerned about the effects of the Coronavirus #COVID19 on the economy and your business? If you are reading this on a Sunday, you might be wondering why I chose to post today. (FYI: I’m not a fan of spreading fear but I am a fan of Read more about 5 Steps to Prepare Your Marketing For an Economic Downturn![…]
This is The Metropolitan Business League Virtual Town Hall Series on April 14th. I’ll be talking about “Positioning now and in the future. What marketing should all small businesses be doing now?” Presenter: Patrick McFadden, Founder & Marketing Consultant Patrick McFadden is a small business marketing consultant known for his “practical” and “process approach” to marketing. Read more about MBL Town Hall Series: For Now and When We Come Out Of This: 4 Must-Do Marketing Strategies[…]
As the Founder of Indispensable Marketing, it has been an enormous goal of mine to share our expertise and the stories of small businesses we have helped – from landscaping companies to those consulting management firms. Today’s interview is with Craig Attkisson, CEO of Green Side Up Landscaping Inc., a landscaping company that installs and maintains the Read more about How a Landscaping Company Systematically Grew Their Sales[…]
Well, folks the 2019 SWaMfest presented by VASCUPP has concluded, and as you might imagine, I was connecting, speaking, exhibiting, educating, and prospecting here at the event. Here are my top tips and highlights: Investing in relationships matter more than establishing relationships. One way for a government contractor to invest in a relationship is to Read more about Top Government Marketing Tips and Highlights From 2019 SWaMfest[…]
If you own a landscaping company, odds are you’re trying to grow and address certain landscaping industry challenges that come with that growth. Get ahead of these landscaping industry challenges with the development and installation of a marketing process. Here’s how I’ve been able to help the owners of landscaping companies address top industry challenges: Read more about 5 Ways Marketing Can Solve Your Top Landscaping Industry Challenges[…]
Here’s my take on strategic content marketing for small businesses and organizations. The need to produce content in marketing has grown as today is more about being found—earning attention—and less about going out and hunting. If you’re interested in marketing your business effectively (and who isn’t at this point), you can’t escape hearing about content marketing. It’s everywhere Read more about 7 Strategic Steps to Small Business Content Marketing Success[…]