Recently, one of our local clients was concerned about a national competitor moving into town with a big TV/radio ad budget, public relations campaigns, and national marketing offers.
As a small business marketing consulting firm this prompted us to do some competitive research to verify if this competitor was even in our client's space for the type of client that they serve and attract.
You see, our client has a very "comprehensive and integrated" approach to delivering their service, and our research revealed an "in-and-out" approach for this competitor.
An even deeper dive showed that the people who wanted more of a "comprehensive and integrated" approach but were met with the "in-and-out" approach of this competitor had negative things to say:
And so what this research revealed and continues to prove is that people may offer the same service but serve a different type of market in a different type of way.
If you don't properly put your message out to attract the right customers, you're going to get customers who don't value the approach you take to solving their problems.
If you’re a small service based business that needs help with understanding your competitive marketing place or showing up on the first page of search results on Google, Bing or Yahoo at Indispensable Marketing we can help. We offer marketing strategy consulting, marketing audits, monthly marketing packages, consultations, exploratory calls or monthly local SEO services. Contact us for more information.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.