Marketing your home services and local contractor business is different from marketing, say, a technology service nationwide. There are contractor lead generation services, considerations that impact SEO for contractors, content considerations that effect contractor leads, and local review sites that can make or break your local online marketing efforts.
Develop a solid strategy that can attract clients that are ideal for you
Find or create a difference that makes the competition irrelevant
Identify the most effective ways for you to attract new business
Develop an accountability system and manage your marketing activities by a calendar
Incorporate measuring and control tools to monitor initiatives
Schedule monthly review meetings to ensure effectiveness of planned marketing
Home service marketing has become a lot more complex than it used to be with the advent of online marketing, content marketing, SEO, website creation, reputation management and social media. That’s not to say the traditional means of getting customers like signage, direct mail, vehicle wraps, networking and speaking are no longer valid. But companies must invest in engaging with their prospects and customers through content that specifically addresses their challenges and needs. By increasing your presence online, your company will be found by the people searching for your experience and services.
Without having a presence online you open the door for your competitors to steal away potential customers.
In today’s marketing landscape, your home service and local contractor business will thrive or die based on local search rankings. Nearly everyone turns to local search to find businesses. If you’re not showing up as highly on these searches as your competitors, you are missing out on valuable business. We can help.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.