A core principle of marketing is getting the word out about your business to your target market. In marketing there are many ways to do this. PR is one of those ways that is powerful, credible and a low-cost (or no-cost) tool, but often underutilized by businesses and independent professionals.
An indispensable part of PR is building profitable relationships with key reporters and a commitment to consistently putting out informative, educational, or entertaining news every month using the combination of local press contacts and online social media tools.
If you’re looking at PR for getting the word out about your business, this is where you start. Here are 16 ways to build profitable relationships with key reporters :
At the end of the day, know that establishing relationships with local reporters and editors will enhance your opportunity to turn your newsworthy ideas into published news.
Question: Do you have any other ways that you build relationships with reporters? Which one, two, or three ways are you considering?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.