25 Inspiring Quotes From Experts Shaping the Future of Marketing
Patrick McFadden
This is a collection of 25 inspiring quotes from experts shaping the future of marketing. It includes quotes from a wide array of experts, including Seth Godin. Thanks to Hubspot for putting this together.
- “The signal is the truth. The noise is what distracts us from the truth.”
- “Distinguishing the signal from the noise requires both scientific knowledge and self-knowledge.”
- “Success makes you less intimidated by things.”
- “We’re not that much smarter than we used to be, even though we have much more information — and that means the real skill now is learning how to pick out the useful information from all this noise.”
- “We’re living in a world where Google beats Gallup.”
- “Good innovators typically think very big and they think very small. New ideas are sometimes found in the most granular details of a problem where few others bother to look. And they are sometimes found when you are doing your most abstract and philosophical thinking, considering why the world is the way that it is and whether there might be an alternative to the dominant paradigm. Rarely can they be found in the temperate latitudes between the two spaces, where we spend 99% of our lives.”
- “We must become more comfortable with probability and uncertainty.”
- “There’s always the risk that there are unknown unknowns.”
- “You can’t fool all the people, not even most of the time. And people, once unfooled, talk about the experience.”
- “What people want is the extra, the emotional bonus they get when they buy something they love.”
- “You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.”
- “You can game the social media in the short run, but not for long.”
- “Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go. Every time we waste that opportunity, every page or sentence that doesn’t do enough to advance the cause, is waste.”
- “Well, if you don’t have time to do it right, what makes you think you’ll have time to do it over?”
- “Good marketers tell a story.”
- “The media wants overnight successes (so they have someone to tear down). Ignore them. Ignore the early adopter critics who never have enough to play with. Ignore your investors who want proven tactics and predictable instant results. Listen instead to your real customers, to your vision, and make something for the long haul. Because that’s how long it’s going to take, guys.”
- “Anticipated, personal, and relevant advertising always does better than unsolicited junk.”
- “Products that are remarkable get talked about.”
- “Making promises and keeping them is a great way to build a brand.”
- “True fans are hard to find and precious. Just a few can change everything. What they demand, though, is generosity and bravery.”
- “Many charities go out and just ask people for money. We ask people for their voice.”
- “I wanted to reinvent charity. I thought it had become stigmatized. The word means ‘love,’ and I truly believe that giving time, talent, money is wholly redemptive.”
- “Making people feel guilty is one of the most useless things you can do.”
- “Time, energy, and talent can be more important than budget.”
- “Inspiration is difficult to measure, but the results driven by that inspiration are powerful.”
Question: Which of these quotes inspired you the most? Share your favorites with us in the comments .
1. The Challenge: VMI was like many service providers — positioning their value around what they thought clients wanted : “Office furniture installation and assembly — let us handle creating your perfect workspace.” But the actual buyers — facility managers, project managers, furniture reps — weren’t looking for “perfect workspaces.” They were trying to avoid installation nightmares . Their real priority? ✅ Great installation days. ✅ No chaos. ✅ No missed deadlines. ✅ No angry phone calls from clients. 2. The Insight: After conducting stakeholder interviews under our marketing strategy consulting engagement , the Indispensable Marketing team uncovered critical feedback: “We need installers who maintain a professional site and follow instructions.” “We lose relationships when installations go badly.” “I need quotes back quickly or I can’t sell the job.” This wasn’t just about services , it was about trust, problem-solving , and professional reliability . So we reframed their differentiators not by what they did, but how they showed up : Same-day project quotes Problem-solving on-site Update protocol with clients Professionalism guarantee Lasting Impression Insurance 3. The Shift: We shifted the positioning from vague benefits to real-world, emotional triggers : Instead of: “Let us create your perfect workspace.” Now: “Get the perfect installation day, every time.” That subtle shift aligns with who’s actually buying (and who feels the pain when things go wrong). The end-user may care about the workspace. But the buyer cares about the install . 4. The Lesson for Others: If you’re selling a service, don’t describe what you do. Describe what the client wants to avoid or achieve — and who the real buyer is. Then, systematize what you’re already doing well and give it a name. Just like our team did with: “Same Day Quotes” “Lasting Impression Insurance” “Reliable Presence Protocol” 5. The Outcome Within weeks of updating their messaging and positioning: The company reported more qualified leads asking the right questions Furniture reps began referring them because they were “easy to work with and made them look good” They were shortlisted for larger, multi-phase projects due to increased confidence in their process But most importantly, they stopped competing on price — because they weren’t selling perfect workspaces anymore. They were selling peace of mind on installation day.
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