Do you want more ways to reach prospects and customers?
Do you want to market your business consistently using low-cost marketing methods to increase profits?
Do you want to be ahead of your competition with your marketing plan?
If you answered yes to any of the questions above you need “marketing that’s indispensable.” In this article I’ll share how you can grow your business by working with a combination of marketing tactics.
Here are the 3 marketing tactics you can use right away to surpass your competition and improve your marketing in a meaningful, purposeful and profitable way.
Marketing Tactic #1. Fusion Marketing
When one business partners with another for marketing purposes, that’s fusion marketing. Partnerships are one of the most underused, inexpensive, and effective methods of marketing and it doesn’t have to be complex.
In simple terms, fusion marketing is you saying, “Hey Patrick, if you enclose my business information and special offering in your next e-newsletter, I’ll enclose your business information and special offering in mine.” or “Patrick, put up a sign for my store in your business; I’ll put up a sign for your business in my store.”
This marketing method expands your marketing exposure and reduces your marketing costs. Last but not least. The purpose of a fusion marketing arrangement: Mutual profitability. Realize that almost everyone in your community is a potential fusion marketing partner. Reach new audiences and new wallets!
Marketing Tactic #2. Follow-up
Do you follow-up? Do you ask? Not follow-up to sell something, but just to know. Just to find out. Just to double-check. Just to ask. Just to make things right if they were amiss or make things remarkable if they were just merely good.
Let’s face it, there isn’t a business out there that couldn’t improve on their follow-up. Chances are you’ve neglected to jump on a referral received, not followed up consistently on requests by existing customers, or sent what you promised to send after an appointment with a prospect. Your competition probably isn’t any different from you, which is exactly why you need to be remarkable in this area and why it’s a marketing tactic.
This tactic alone can transform your business when applied obsessively. When you’re obsessively preoccupied with the needs of others through follow-up—money, customers and good fortune starts to shows up. Money is a testament to your having served another human being. Having money is not shameful; it is a certificate of good performance granted to by your grateful fellow citizens.
Marketing Tactic #3. Get a Podium
Speaking, presenting or teaching is a great tactic that is underutilized by most small businesses. Getting a podium presents unique long-term marketing opportunities for you. It places you face to face with a roomful of prospective clients who have signaled their interest in you and your topic by showing up.
You have the rare chance to meet and address people who want to learn about you and what you have to say. And you don’t have to find them—they come to you. As a marketing opportunity, what could be better?
Get started with these 3 key marketing tactics for your business and you’re going to see your bottom line blossom. And that will be because you’re focusing your energy in to areas that are proven to work and grow a business. Each of these tactics do not need to cost anything, but they don’t work unless you throw your energy, time, and passion into them on a regular basis.
Question: What do you think?
About the Author: Patrick McFadden is the owner and marketing consultant at Indispensable Marketing, a strategic marketing firm in Richmond, VA. He helps small to midsize businesses create marketing plans and growth processes that get new or better results.