For 100 years marketing meant one thing and we could all agree what is was: “advertising.” That meant a plethora of TV commercials, billboards, outdoor media, glossy magazine ads and jingle radio ads. It was a method used by traditional mass marketers, that gave big companies the opportunity to make average products for average people.
Advertising (like a superbowl ad) has always been expensive, for the masses, and a part of marketing. Because marketing is made up of many, many things, you should use advertising last. Instead focus your resources (which may be time, energy, enthusiasm) on the other areas of marketing that are better than running an ad one time. Here are four marketing strategies that work better than advertising:
Question: What could you do with zero advertising and a better strategy?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.