4 Tips to Help Your Marketing Message Win You Business

With attention spans being reduced to 9-seconds—equivalent to the attention span of a goldfish and competition intense, a clear and powerful marketing message is essential to helping your company win business.

According to Joseph Kimble in Writing for Dollars, Writing to Please: The Case for Plain Language in Business, Government, and Law (Carolina Academic Press, 2012) 84% of consumers are inclined to trust companies using jargon-free language. That means people connect with straightforward, clear and honest communications. I also personally think that customers simply ignore jargon-rich messages, anyway.

From my marketing experience, here are 4 tips to help your marketing message win you business:

1. Determine the message you want to convey to your target market. The first step toward winning business with your message is to determine what that message will convey. As a marketing consultant I recommend your message convey at minimum your benefits and advantages.

2. Think backwards from a sale of your service. Giving some thought and consideration to this can provides many benefits. Start by asking yourself, “What might customers be looking for as they search for you? Where will they look, and what will they hope to find?”

3. Craft your message around what customers are looking for, not what you provide. This tip is only beneficial only if your company has a well-defined marketing plan that identities your potential customers. Armed with that knowledge you can then craft a message around what your prospects want.

4. Multiple times. Prospects must be exposed to your marketing message multiple times before they even know your business exists, let alone call you for help. Indispensable marketing is about targeting customers with enough frequency and compelling content to grab their eyes or ears. As we all know, “nothing happens until someone is first aware of you.”

Question: What tips do you have for crafting a marketing message that wins you business?

4 thoughts on “4 Tips to Help Your Marketing Message Win You Business

  • Patrick Sir : I started in the Old School – when 30 sec. was the Norm . then that changed 20sec. Now you Quote 9 sec.

    I am using a different tectonic now to correlate with the subject that I am Presenting – Pictures,, They clam that a Picture..
    say a 1000 words… that’s how I am Talking…
    Please Click on to my Site and tell me were I can Improve… Thank You. I am, Al Kinney.

  • Thanks for your comment Al! 9 seconds seems to be what studies are reporting and it will not shock me if it gets shorter. I did take a look at your site I recommend hiring a website developer to help you coordinate all the things you got going on and for you to clearly understand your economic model – how will your efforts generate income?

  • With an attention span of 9 secs. we all deserve a medal for sitting through each University lecture that go considerably longer than seconds, and in technical language that’d tie the tongue of a giraffe in knots. Let alone what it would do to a pen when taking notes. Thanks for the heads up, Patrick. I won’t be taking on any marketing pitch longer than that from now on. That’s a laugh in itself.

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