Recently I attended a local business-to-business networking group with members from throughout the Greater Richmond Virginia area.
During this event we had a guest speaker, Dr. Kenneth B. Kahn, Director of the VCU Da Vinci Center visit to talk about innovation.
He clearly defined innovation as: the creation of new or improved products, ideas, processes, or services, which are developed and marketed. Innovation differs from invention in that invention focuses on the manufacturing of a product whereas innovation is based around new ideas and creativity.
When it comes to innovative marketing ideas, we’re usually trying to come up with high-tech things that will bring us more attention and customers.
Let’s take a look at five innovative marketing ideas for connecting with your market and growing your B2B:
Companies like Google, Apple, Cisco and IBM have been doing this kind of marketing, I’m mentioning above for many years now. Study them.
They are not only participating in the conversations, they are also leading them in an industry where thought leadership is so important and where differentiation is difficult, these 5 marketing ideas provide an avenue for B2B companies to stand out from the competition, educate and inform prospects and clients.
About the Author: Patrick McFadden is the marketing consultant to call when you want GROWTH and SALES … not just words.. He is also an advisor and featured marketing contributor to American Express Open Forum and has been named a marketing thought leader for small businesses.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.