If you’re interested in marketing your business online, you will hear about email marketing. Email marketing is at the core of marketing your business online.
For two very important reasons: First, the Internet is a direct marketing medium. You have the power to build an audience and speak to them directly at your discretion, without intermediaries. Secondly, the asset (the only asset, pretty much) that can be built online is permission. The privilege of marketing to people who want to be marketed to.
In order for you or your company to get more leads and sales you need someone’s permission (email address). You must have that ability to whisper and communicate with them.
The great thing is that these 5 online marketing tips below cost you nothing, but great content, sweat, energy and time to gain permission.
Here are 5 online marketing tips that will result in more leads and sales :
Email is the greatest asset of online marketing and if you can obtain it, then you can establish a trust-based relationship that can reward you or your company with years of profitable, repeat sales and word-of-mouth referrals.
Question: Do you have any tips that you use to increase leads or sales?
About the Author: Patrick McFadden is a marketing consultant for SMBs. He is also an advisor and featured marketing contributor to American Express Open Forum and has been named a marketing thought leader for small businesses.
Indispensable Marketing takes a process approach to developing and installing your small business marketing.