Are you developing corporate assets with your content marketing?
This requires a different mindset, one that focuses on building owned media entities. In other words, would your midsize business be able to survive and thrive if it were banned on Google?
I often talk about one of the biggest online marketing mistakes that I see more than anything else is the deadly practice of digital sharecropping. Building your business on a digital platform you don’t own or control.
Here Are 7 content marketing assets every midsize business should consider. You must build corporate assets in the form of on-going media entities.
When planning your midsize businesses content marketing, incorporate plans to build business assets that increase your ability to contact your prospects and customers cost effectively. The goal is to deliver independent value with content before you attempt to make the sale.
Question: What do you think? What other content marketing assets would you add?
Indispensable Marketing takes a process approach to developing and installing your small business marketing.