7 Success Factors of a Social Business Strategy

Patrick McFadden

Does your organization have a social business strategy in place?

Which of the seven success factors below are proving to be the most challenging?

Part of marketing your company is understanding that progress and advancement are your lifeblood. If you’re not seeking progress and advancement, your company stands to face stagnation, complacency, and eventual demise.

Using a blend of research and real world client data, Solis and Li from Altimeter Group have established a social business strategy DNA – a set of strategic characteristics that are common among successful social organizations.

This infographic was created to help readers learn how to better align social media strategies with business objectives to deliver real results and ROI.

Image Credits:

Road designed by Erbil Sivaslioglu from The Noun Project

Map designed by Atelier Iceberg from The Noun Project

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