Indispensable Marketing

Strategic | Process-Driven | Practical | Based in Richmond VA

We are Indispensable Marketing, a strategic marketing agency!


Our team of experienced professionals are knowledgeable, thorough, and trustworthy.


We are dedicated to developing and implementing marketing as a systematic process to enhance visibility, drive revenue growth, and ensure that your phone consistently rings with potential opportunities. 


Through our approach, we can diagnose problems, prescribe solutions, elevate your strategy, and enhance your digital marketing presence. 


As a result, you'll experience increased visibility, growing revenue, and a ringing phone.


What You Can Expect From Us:

  • We contact you only when we have something useful to say
  • We promote a process approach in everything we do
  • We are completely and totally honest with you
  • We understand and address your needs and problems
  • We recognize who you are
  • We are consistent and predictable in the marketing of you and your business

We started with a simple idea…Small Business Marketing as a Process! 


In 2012, Patrick McFadden noticed the most frustrating part of marketing for any small business is that there was no logical or process way to understand, buy, and implement small business marketing services.


At Indispensable Marketing we rely heavily on the idea of strategy before tactics; we call our approach diagnosis before prescription. We help our clients understand who their ideal client is, what their message of differentiation and the problems they solve are, and then use marketing channels to promote that strategy. All of this is mapped out over the customer journey.


Any client that engages us gets a variation of this service. After that, we get into managed marketing packages—our process for tactical implementation.


With the growing amount of marketing channels (social media, SEO, sales, paid advertising, business directories, etc.) and a shift in how customers buy, marketing has changed drastically.


It’s made it difficult for CEOs and owners of small businesses to keep up.


As a result, marketing initiatives have become pieces of the puzzle rather than executing an overall marketing process.


As business owners, CEOs, or managing partners of a small business you get telemarketing or spam calls from fake Google representatives, emails from agency salespeople, and more from companies that try to sell you a piece of the marketing puzzle (branding, printing, SEO, advertising, design, social media, websites, content, etc.). All of them tell you that their piece of the marketing puzzle is the solution to increase visibility, and grow your business.


Having a process that you can repeat and get better at is one of the secrets to scaling your marketing or any aspect of your business for that fact.

Officially located in Richmond, Virginia, we work with clients from Louisiana, North Carolina, California, and throughout the USA.

Helping The Community of Entrepreneurs

Local Industries Our Marketing Agency Service

TECHNOLOGY

IT Services

SERVICES

B2B Professional Services

Legal & Business Services

Insurance Services

Research & Consulting

CONTRACTORS

Remodel Contractor

Electrical Contractor

Repair Contractor

Construction Contractor

LOCAL HOME SERVICES

Local Moving

Plumbers

Locksmiths

Landscaping

Tree Service

Stump Grinding

Mold Removal

HVAC

Roofing

Small Business Marketing Frequently Asked Questions

  • How Much Does Indispensable Marketing Cost?

    We charge flat fees for projects and monthly fees for retained services, which we call Launch Grow and Amplify (LGA). The amount you spend depends on the scope of the work. Project work typically starts at $5,000 while retainers start at $3,500 per month and range greatly. Let’s talk through it to make sure we can meet all of your needs and reach a more accurate number that’s right for you.

  • Who Will Work On My Account?

    We are a true small business marketing consulting agency. You’ll get a dedicated project assistant or manager who will be your main point of contact on a daily basis and will serve as a liaison between your company and our teams. Specialists from our implementation teams will join calls and meetings as needed and our consulting team is always available. You can meet all of the members of our team right here on the Indispensable Marketing website.

  • What Are Your Full Capabilities?

    Our full capabilities include strategy development and orchestration of marketing channels such as website, content, SEO, social media, online advertising, email marketing, sales tools, and automation. 

  • What Makes You Better Than Other Agencies?

    Indispensable Marketing has worked with hundreds of small businesses from technology to business services companies, giving our team a comprehensive understanding of your market and business. We’re believers in marketing developed and installed as a process because it's the secret to success. We’re also a straightforward marketing agency, meaning we don’t waste your time or ours; the proven processes and platforms we use enable quick turnarounds and responsiveness. 

  • What Is The Next Step?

    First, you’ll meet with CEO, who will have a conversation with you about your needs and if we can help. If we’re all on the same page, you’ll go through our checkup audit and approach presentation to dive deeper into your goals and how Indispensable Marketing fits in. Next, we’ll recap what we discussed in a scope of work document for your consideration.

  • How Quickly Will We See Results?

    Our mission is to accelerate your success, so getting you results is our primary focus. We will collaborate with you to set realistic goals and align our teams on what success looks like. We’ve worked with hundreds of companies like yours to get results quickly, often in less than a couple of months, and build up long-term ROI. Read through our case studies and testimonials for more information about the type of results you can expect working with Indispensable Marketing.

  • How Do We Work Together?

    Whether you’re working with us on a project or retained basis, your dedicated project assistant or manager will keep you informed about every active task and ensure you’re keeping up on each step in the work we do for you. For projects, we follow proven processes for ensuring timely final deliverables that meet expectations. For retainers, you’ll work with your project assistant or manager to plan how we’ll spend our time each month and quarter. No matter the agreement, we will complement your team and provide support however you need it.